*By Max Godnick*
The Internet of Things now extends to your front lawn.
Rachio has developed a WiFi-enabled control for outdoor sprinklers that lets homeowners control with a smartphone app how much water their irrigation system uses.
"Most homeowners don't actually know how much they're supposed to water and when they're supposed to water," said Chris Klein, the company's co-founder and CEO.
He said Wednesday in an interview with Cheddar that the system, launched in 2014, "provides an interface for consumers to achieve sustainable water use in an effortless way."
"We've saved about 28 billion gallons to date," Klein said about the company's customer network.
In March, Rachio raised around $10 million in a Series B round of funding. Klein said the company wants to move out of the yard and indoors.
"You will see us expand into the home," he said.
For the full interview, [click here](https://cheddar.com/videos/the-internet-of-things-comes-to-the-front-lawn).
Brands are always looking for ways to scale and innovate. Cheddar News catches up with John Dubois, EY Consumer Data & Analytics Leader, at EY's Emerging Tech pop-up event at SXSW to find out how brands can stay ahead of emerging tech.
Blue check marks are coming to Instagram and Facebook. Meta CEO Mark Zuckerberg on Friday announced the expansion of a premium subscription service for $11.99 per month on the web and $14.99 on mobile. The service launched in Australia and New Zealand last month.
