Brian Braiker, Editor at Ad Age, talks the year’s best and worst in advertising. From the notorious Kendall Jenner Pepsi ad to the moving New York Times piece on fake news, 2017 was quite a ride for marketing advertisers. The Pepsi commercial showed the model ending racial tensions between police and Black Lives Matter protesters with the delivery of one soda. We dig into how tone deaf the ad was and how advertising agencies used the flop to their advantage, since the idea came from an internal Pepsi team.

Share:
More In Business
Why Students Should Learn How to Use ChatGPT
Annie Chechitelli, chief product officer at Turnitin, breaks down how students and teachers alike can learn from artificial intelligence – while still maintaining academic integrity.
The U.S. Could be Headed for a Recession
Rebecca Walser, founder and CEO of Walser Wealth Management, discusses how geopolitical conditions, the bifurcated economy, and other volatility could weigh on markets.
Load More