Tara Brannigan Explains How Cadillac's Car Sharing Service Works
BOOK by Cadillac is a car subscription service that puts luxury vehicles at your fingertips. Head of Marketing Tara Brannigan sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to explain how it works.
Brannigan explains that the subscription service costs $1,800 a month and gives members access to one of five luxury Cadillacs on demand. She explains that BOOK by Cadillac shows how the company is constantly innovating and trying to stay at the forefront of technology.
Cadillac has been working with customers to make sure the service meets their expectations. The service is currently available in New York, Los Angeles, and Dallas, but they plan to expand to other cities in the coming months.
Rob Thummel of Tortoise Capital breaks down oil prices, geopolitical risks, and what a volatile energy market could mean for investors and consumers this summer
Paul Dergarabedian, Head of Marketplace Trends for Comscore, joins to discuss Disney earnings, industry leadership shifts and the 2026 box office outlook today.
The new space race isn't about just astronauts, it's about data. Hawkeye 360 CEO John Serafini on satellites, national security, and the company's recent IPO.
