Start-Up Nectar Made $35 Million in Revenue During Their First Year
The mattress industry is estimated to be worth around $15 billion. So it's no surprise that there are countless mattress and box mattress companies vying for a piece of the pie. What actually is surprising, is that start-up Nectar did $35 million in revenue their first year.
Craig Schmeizer, co-founder of Nectar, joins Cheddar to explain why his company has been so successful. He said Nectar uses big data to better understand what the consumers want out of their mattress and mattress shopping experience. Nectar offers a one-year trial period because Schmeizer is convinced once consumers test their product, they will be pleased.
Schmeizer is bullish on the future of the mattress market because he says consumers will continue to need new mattresses at the turning points of their life. He also weighs in on the egg drop test that other companies use to show the stability of their mattresses. Schmeizer says Nectar's product speaks for itself.
If you wanted to previously find an image that perfectly matched what you saw in your head online, you had to type in a wordy search inquiry and would get countless results back. Now, that mental snapshot can be crafted in seconds by artificial intelligence and sometimes it’s even better than you could imagine.
Google on Wednesday disclosed plans to infuse its dominant search engine with more advanced artificial-intelligence technology, a drive that's in response to one of the biggest threats to its long-established position as the internet's main gateway.
