Start-Up Nectar Made $35 Million in Revenue During Their First Year
The mattress industry is estimated to be worth around $15 billion. So it's no surprise that there are countless mattress and box mattress companies vying for a piece of the pie. What actually is surprising, is that start-up Nectar did $35 million in revenue their first year.
Craig Schmeizer, co-founder of Nectar, joins Cheddar to explain why his company has been so successful. He said Nectar uses big data to better understand what the consumers want out of their mattress and mattress shopping experience. Nectar offers a one-year trial period because Schmeizer is convinced once consumers test their product, they will be pleased.
Schmeizer is bullish on the future of the mattress market because he says consumers will continue to need new mattresses at the turning points of their life. He also weighs in on the egg drop test that other companies use to show the stability of their mattresses. Schmeizer says Nectar's product speaks for itself.
A fire at a New York City e-bike shop quickly spread to upper-floor apartments and killed four people early Tuesday in the latest deadly blaze linked to exploding lithium ion batteries.
Twitter is planning to pivot to video content, according to Reuters. Cheddar News explains how the tech giant looks to double down on video, creative and e-commerce strategies.
Twitter has a new plan for success, and it involves an old strategy. According to a recent report from Reuters, the platform plans to pivot to video, and Cheddar News Senior Reporter Michelle Castillo is here to talk about what video means for twitter’s future.
A hovercraft traveling from Cape Cod to Nova Scotia became a beachside attraction when it was deliberately run aground after suffering a 3-foot tear in its skirt.
Artificial intelligence is revolutionizing how people work, including in creative industries. The famous Tribeca Film Festival featured some projects recently that used A.I. that some filmmakers say make it more creative. Cheddar News took a peek at some of those films.
The Department of Energy and several other federal agencies were compromised in a Russian cyber-extortion gang's global hack of a file-transfer program popular with corporations and governments, but the impact was not expected to be great, Homeland Security officials said Thursday.
Rivian is expanding into New York City and launching its first showroom there. Cheddar News took a look at the showroom in NYC that the company is calling "spaces," which is intended to be experiential retail locations to woo new customers.
