SmileDirectClub and Walmart announced a distribution partnership today, sending shares of the startup up almost 20 percent Monday.
The oral-care company, which calls itself the first direct-to-consumer medtech platform for teeth straightening, announced a series of products available only at the big box retailer Monday morning. However, its signature teeth aligner won't be found in Walmart's aisles.
Some products Walmart ($WMT) shoppers can pick up instead are SmileDirectClub's electric toothbrush and teeth whitening system, plus planned new products like toothpaste and a UV cleaner to sanitize products like toothbrush heads.
SmileDirectClub ($SDC) hopes Walmart's size brings more customer awareness to the startup. The product line at Walmart, the biggest retailer in the U.S., is a "billboard about smiles," company Chief Global Brand Officer Josh Chapman told Cheddar.
Chapman said the company made a "simple-to-use, affordable, premium" toothbrush for Walmart and hopes to turn those new Walmart customers into users of its popular teeth aligners.
It might feel like the artificial intelligence train has left the station, but there are still opportunities to get in before the boom gets even bigger.
Nevada’s Supreme Court upheld the state’s ban on ghost guns Thursday, overturning a lower court’s ruling that had sided with a gun manufacturer’s argument the 2021 law regulating firearm parts with no serial numbers was unconstitutionally vague.
We may not be headed for a 2008-esque disaster, but increased geopolitical tension paired with the end of the tech boom means volatility could stick around.
