SmileDirectClub and Walmart announced a distribution partnership today, sending shares of the startup up almost 20 percent Monday.
The oral-care company, which calls itself the first direct-to-consumer medtech platform for teeth straightening, announced a series of products available only at the big box retailer Monday morning. However, its signature teeth aligner won't be found in Walmart's aisles.
Some products Walmart ($WMT) shoppers can pick up instead are SmileDirectClub's electric toothbrush and teeth whitening system, plus planned new products like toothpaste and a UV cleaner to sanitize products like toothbrush heads.
SmileDirectClub ($SDC) hopes Walmart's size brings more customer awareness to the startup. The product line at Walmart, the biggest retailer in the U.S., is a "billboard about smiles," company Chief Global Brand Officer Josh Chapman told Cheddar.
Chapman said the company made a "simple-to-use, affordable, premium" toothbrush for Walmart and hopes to turn those new Walmart customers into users of its popular teeth aligners.
You don’t have to be an Olympic-level athlete to wear On’s shoes or apparel, but the company will use the 2024 games to continue growing its footprint.
Companies are making money, the economy is cooling down, and a rate cut or two possible by the fall? It might be time to break out the cautious optimism.
Fed Chair Jerome Powell reported that rates would likely remain elevated due to sticky inflation. Zillow breaks down how this could impact the housing market.
Amanda Chin, SVP of Marketing for the Golden State Warriors, stops by Cheddar to debut Valkyries name and logo and talks why women sports is good for business.
