An FBI probe reignited the debate over whether collegiate basketball players should be compensated. But Big East Commissioner Val Ackerman has one suggestion that could fix the issue: let top athletes go to the NBA straight out of high school.
“I think that if these top players can start earning those big dollars more quickly, that would be an instant correction,” she said Wednesday. “And that would help, as well, in the kinds of issues that were surfaced in this criminal investigation.”
Her argument echoes the sentiment of ACC Commissioner John Swofford, who on Tuesday told Cheddar there should not be a pay-for-play system in college sports.
The statements come as the federal government investigates recruiting agents and more than 20 Division I schools for giving players under-the-table bonuses or other perks, violating NCAA rules.
Some say that the NCAA, which generated more than $1 billion in revenue in the year ending in [August 31, 2017](http://www.ncaa.org/sites/default/files/2016-17NCAAFin_FinancialStatement_20180129.pdf), should pay student athletes. But Ackerman told Cheddar that players get other kinds of compensation.
“I was a student athlete at the University of Virginia. I got my education paid for, we didn’t make any money,” she said. “There’s a quid pro quo that I don’t think gets talked about enough.”
For the full interview, [click here](https://cheddar.com/videos/the-big-east-tournament-returns-to-madison-square-garden).
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
