Serena Williams Victim of 'Double Standard' at U.S. Open Final
*By Amanda Weston*
A controversial series of calls penalizing tennis legend Serena Williams during Saturday's U.S. Open women's final may have been the latest sign of a sexist double standard in the sport.
"I can point to at least two men who have gotten into altercations with chair umpires, including Roger Federer of all people, who dropped a number of curse words on an umpire a few years back at the Open," Cindy Boren, sports reporter for the Washington Post, said Monday in an interview on Cheddar. "Jimmy Connors referred to an umpire 25 years ago at the Open as an abortion multiple times. Neither of them have been punished."
This weekend's drama unfolded as chair umpire Carlos Ramos cited Williams for separate code violations during her championship match against Japan's Naomi Osaka on Saturday. Her infractions ー coaching during the match, breaking her racket on the court, and "verbal abuse" ー resulted in progressively harsher punishments: first a warning, then a point penalty, and finally a whole game. Williams ultimately lost the contest in straight sets and was fined $17,000 for her behavior.
But as many pointed out, in-game coaching, while not allowed, is commonplace in tennis and rarely results in any action. And while Ramos appeared to take exception to being called a "thief" for docking Williams a point, many players are caught on mic saying much worse. Williams didn't hesitate to point out the discrepancy to the official, accusing Ramos of sexism.
While some suggested Williams chose the wrong moment to raise the issue, supporters like former pro Billie Jean King applauded her. The winner of the famous [Battle of the Sexes](https://www.billiejeanking.com/battle-of-the-sexes/) [tweeted](https://twitter.com/BillieJeanKing/status/1038613218296569856), "When a woman is emotional, she’s 'hysterical' and she’s penalized for it. When a man does the same, he’s 'outspoken' & and *(sic)* there are no repercussions. Thank you, @serenawilliams, for calling out this double standard. More voices are needed to do the same."
But this was not the only match this year to prompt accusations of sexism. French women's tennis player Alizé Cornet received a warning for unsportsmanlike conduct at the start of the U.S. Open after briefly taking off her shirt, which was on backwards, [on the court](http://www.espn.com/tennis/story/_/id/24513634/us-open-clarifies-changing-shirt-rule-alize-cornet-penalty). The Grand Slam rule book says women should only change between sets in a bathroom. Men do not face the same rule.
The U.S. Open later said it regretted issuing the violation to Cornet.
Despite all the outrage on social media, Boren doubts change will be immediate, since the tennis tour "goes into hibernation" until the Australian Open in January.
"If this had happened, say, during the French Open just as the summer of Grand Slams was gearing up, I might have been a little more inclined to say that something might change," she said.
"Get back to me in January when we see where Carlos Ramos is."
For full interview [click here](https://cheddar.com/videos/critics-point-to-double-standard-after-serenas-us-open-loss).
Emmanuel Acho joined Cheddar News to talk about his new book "Illogical: Saying Yes to a Life Without Limits." The former NFL player, current broadcaster, and host is on a mission to help people see beyond the goals that they have set for themselves. “People say 'what is being illogical?'" he said. "To me, it's believing it is so even when it's not so — so that it can be so."
Adidas is now the first major sports brand to create a program for paying college athletes. The new "name, image and likeness" network will allow more than 50,000 students across NCAA Division 1 schools to become paid spokespeople for the brand. Thilo Kunkel, Associate Professor and Director of Sport Industry Research Center at Temple University, tells us why this new program is only the beginning of an exciting time for student athletes.
Sports betting has boomed over the past year; but at the same time, sports betting stocks have not been so hot. Now, some sports betting brands are starting to rethink how to spend their money, especially when it comes to ads. It will come after online sports betting brands spent more than $320 million on advertising in 2021, up 38% from 2020, per MediaRadar. Brendan Coffey, sports finance reporter for Sportico, joins Cheddar News' Closing Bell to discuss.
Rowing-machine maker, Hydrow, raised $55 million in Series D funding round, led by Constitution Capital. Hyrdow offers a connected rowing machine that costs $2,495. The company's funding round comes as the at-home fitness industry is facing some challenges, due to many consumers returning to gyms after working out at home during the pandemic. Bruce Smith, founder & CEO of Hydrow, joined Cheddar News' Closing Bell to discuss.
WNBA star Sue Bird is back with the Seattle Storm after announcing her retirement last year and spoke to Cheddar about taking a pay cut to help her team win, issues around gender equity in sports, and partnering with beer brand Corona on sweepstakes that will allow fans to win a limited edition Corona fridge with space to display sneakers. "I love whenever you can partner with a company that you A) enjoy," she said. "It's not that ridiculous to see me with a Corona in my hand. You're not supposed to say that as an athlete, but it's true."
Turkish media reports say a second superyacht belonging to Chelsea soccer club owner and sanctioned Russian oligarch Roman Abramovich has docked in a resort in southwestern Turkey.
Ben Strauss, sports and media reporter at the Washington Post, joins Cheddar News to recap round two of the NCAA Men's Tournament and what we can expect heading into the Sweet 16.
March Madness kicked off this month as more and more states are legalizing sports betting — and some major upsets almost immediately busting many a bracket. Jay Croucher, the director of trading at the sportsbook PointsBet, joined Cheddar News to talk about the tournament and the current top picks. "There's not too much difference in terms of the busiest days of the year between the Super Bowl and the first day of March Madness," he said.
The NCAA tournament kicks off this week, so it's about that time to finalize your march madness brackets if you haven't already, and decide where to call the upsets. Iain MacMillan, senior editor at MacMillan, joins Cheddar News to discuss.
March Nadness is officially underway, and betting on this year's tournament has the potential to reach record levels. About 45 million Americans are expected to wager a total of $3.1 billion on just the men's tournament alone, according to a new survey from the American Gaming Association. Prince Grimes, Senior Writer for USA Today's sports betting media property, BetFTW, joins Cheddar News' Closing Bell to discuss how betting could play into this year's tournament and other storylines surrounding March Madness.