SAP and Badgley Mischka debuted a first-of-its-kind app, the Badgley Mischka Runway mobile app by SAP, that integrates technology into the designers' Fall 2018 Collection. Alicia Tillman, Global Chief Marketing Officer at SAP, was with us to explain the impact of the innovation for the business of fashion.
The app allows audience members to interact with designer collections in real time as it debuts down the runway. Data will then be aggregated to provide key analytics that the designers can utilize to inform design and production decisions. Tillman makes note that fashion is a $1.7 billion industry, highlighting why it's so important to innovate in the industry.
It's not just fashion. SAP services 25 industries. The company also works with the NBA and the NHL. She explains how integrating real-time analytics can impact all industries. In fashion, it will help designers manage inventory, she adds.
Artechouse, a digital art studio in New York City, has a new exhibition that lets visitors experience never-before-seen images that the James Webb space telescope captured. Cheddar News takes a peek inside the newest immersive experience.
Cheddar's own Chloe Aiello takes a tour of the ARTECHOUSE to see its latest exhibit "Beyond the Light," which features images from the James Webb Space Telescope.
U.S. and British cybersecurity officials warned Wednesday that a Russian cyber-extortion gang's hack of a file-transfer program popular with corporations could have widespread global impact. Initial data-theft victims include the BBC, British Airways and Nova Scotia's government.
Apple recently acquired augmented reality company Mira following its launch of the Vision Pro headset. Cheddar News explains how Apple is looking to tap into the AR market long dominated by Meta.
