SAP and Badgley Mischka debuted a first-of-its-kind app, the Badgley Mischka Runway mobile app by SAP, that integrates technology into the designers' Fall 2018 Collection. Alicia Tillman, Global Chief Marketing Officer at SAP, was with us to explain the impact of the innovation for the business of fashion.
The app allows audience members to interact with designer collections in real time as it debuts down the runway. Data will then be aggregated to provide key analytics that the designers can utilize to inform design and production decisions. Tillman makes note that fashion is a $1.7 billion industry, highlighting why it's so important to innovate in the industry.
It's not just fashion. SAP services 25 industries. The company also works with the NBA and the NHL. She explains how integrating real-time analytics can impact all industries. In fashion, it will help designers manage inventory, she adds.
Amazon, Google, Meta, Microsoft and other companies that are leading the development of artificial intelligence technology have agreed to meet a set of AI safeguards brokered by President Joe Biden's administration.
The Biden administration and major consumer technology players on Tuesday launched an effort to put a nationwide cybersecurity certification and labeling program in place to help consumers choose smart devices that are less vulnerable to hacking.
Elon Musk says Twitter is still losing cash because advertising has dropped by half. In a reply to a tweet offering business advice, Musk tweeted Saturday, “We’re still negative cash flow, due to (about a) 50% drop in advertising revenue plus heavy debt load.”
