SAP and Badgley Mischka debuted a first-of-its-kind app, the Badgley Mischka Runway mobile app by SAP, that integrates technology into the designers' Fall 2018 Collection. Alicia Tillman, Global Chief Marketing Officer at SAP, was with us to explain the impact of the innovation for the business of fashion.
The app allows audience members to interact with designer collections in real time as it debuts down the runway. Data will then be aggregated to provide key analytics that the designers can utilize to inform design and production decisions. Tillman makes note that fashion is a $1.7 billion industry, highlighting why it's so important to innovate in the industry.
It's not just fashion. SAP services 25 industries. The company also works with the NBA and the NHL. She explains how integrating real-time analytics can impact all industries. In fashion, it will help designers manage inventory, she adds.
Apple on Tuesday unveiled its next generation of iPhones — a line-up that will boast better cameras, faster processors, a new charging system and a price hike for the fanciest model.
Apple held its latest event, unveiled two new products and launched a new iPhone. Michelle Castillo broke down what products and features were included at the 'Wonderlust' event on Tuesday.
The U.S. government is taking aim at what has been an indomitable empire: Google’s ubiquitous search engine that has become the internet’s main gateway.
