Salesforce is the latest company to announce plans to incorporate OpenAI's ChatGPT into its software product. The company on Tuesday launched Einstein GPT, a customer relationship management (CRM) platform that uses generative AI to create content across its suite of business services.
While applications will vary significantly depending on the company, some examples Salesforce highlighted are the ability to generate personalized emails for salespeople or advertising copy for marketers.
“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI,"said CEO Marc Benioff in a press release. "This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways."
For OpenAI, the collaboration represents a large-scale test case for its technology.
“We’re excited to apply the power of OpenAI’s technology to CRM,” said Sam Altman, CEO of OpenAI. “This will allow more people to benefit from this technology, and it allows us to learn more about real-world usage, which is critical to the responsible development and deployment of AI — a belief that Salesforce shares with us.”
Some of Salesforces' customers, meanwhile, are eager to see its benefits. “Embedding AI into our CRM has delivered huge operational efficiencies for our advisors and clients," said Greg Beltzer, head of tech for RBC US Wealth Management.
Chipmaker Nvidia is poised to release a quarterly report that could provide a better sense of whether the stock market has been riding an overhyped artificial intelligence bubble or is being propelled by a technological boom that’s still gathering momentum.
A group of book authors has reached a settlement with AI company Anthropic after suing for copyright infringement. A federal appeals court filing Tuesday said both sides have negotiated a proposed class settlement, with terms to be finalized next week. Anthropic declined to comment. A lawyer for the authors called it a "historic settlement." In June, a federal judge ruled that Anthropic didn't break the law by training its chatbot on copyrighted books. However, the company was still facing trial over acquiring those books from online "shadow libraries" of pirated copies.
Elon Musk on Monday targeted Apple and OpenAI in an antitrust lawsuit alleging that the iPhone maker and the ChatGPT maker are teaming up to thwart competition in artificial intelligence.
Elon Musk’s X has reached a tentative settlement with former employees of the company then known as Twitter who’d sued for $500 million in severance pay.
Small-scale solar panels about the size of a door are poised to be plugged into more U.S. homes and apartments as homeowners and renters who want to harness the sun’s energy look for cheaper alternatives to rooftop installations.
Rebecca Bellan, Senior Reporter at TechCrunch, dives into ChatGPT’s GPT‑5 release—what’s new, what’s controversial, and why this model could change the game.
