Salesforce is the latest company to announce plans to incorporate OpenAI's ChatGPT into its software product. The company on Tuesday launched Einstein GPT, a customer relationship management (CRM) platform that uses generative AI to create content across its suite of business services.
While applications will vary significantly depending on the company, some examples Salesforce highlighted are the ability to generate personalized emails for salespeople or advertising copy for marketers.
“The world is experiencing one of the most profound technological shifts with the rise of real-time technologies and generative AI,"said CEO Marc Benioff in a press release. "This comes at a pivotal moment as every company is focused on connecting with their customers in more intelligent, automated, and personalized ways."
For OpenAI, the collaboration represents a large-scale test case for its technology.
“We’re excited to apply the power of OpenAI’s technology to CRM,” said Sam Altman, CEO of OpenAI. “This will allow more people to benefit from this technology, and it allows us to learn more about real-world usage, which is critical to the responsible development and deployment of AI — a belief that Salesforce shares with us.”
Some of Salesforces' customers, meanwhile, are eager to see its benefits. “Embedding AI into our CRM has delivered huge operational efficiencies for our advisors and clients," said Greg Beltzer, head of tech for RBC US Wealth Management.
Social media platform Reddit has sued the artificial intelligence company Anthropic, alleging that it is illegally “scraping” the comments of Reddit users to train its chatbot Claude.
President Donald Trump wants his “big, beautiful” bill of tax breaks and spending cuts on his desk to be singed into law by Independence Day. And he’s pushing the slow-rolling Senate to make it happen sooner rather than later. Trump met with Senate Majority Leader John Thune at the White House early this week and has been dialing senators for one-on-one chats, using both the carrot and stick to encourage them to act. But it’s still a long road ahead for the bill. Senators want to make changes to protect Medicaid and to make sure some tax breaks become permanent. Elon Musk called the whole bill a "disgusting abomination.”
