*By Britt Terrell*
Roku, the leading provider of over-the-top hardware, has shifted its focus from selling TV boxes to providing access to streaming content through its platform on others' devices.
The company is happy to trade the margins it makes on selling OTT hardware for growing its users, said Steve Louden, Roku's chief financial officer.
"We focus on two things: driving active account growth ー that's the scale of the platform ー and then monetizing the platform," Louden said in an interview Wednesday with Cheddar. "Players are important to us, but they are just one of three ways we grow active accounts," he added.
Roku sells players to plug into TVs; it licenses its platform to TV manufacturers, and licenses its operating system to streaming and telecommunications companies like Sky in Britain and Telstra in Australia.
Hardware sales are becoming less important to the company's bottom line, Louden said, and focus has shifted to its platform business, which has more potential users. The company has 21 million active users, most of them in the U.S., and the company is looking to grow internationally. It's already in 23 countries.
"Roku historically has been primarily focused on being and maintaining our leadership position as the number one streaming platform in the U.S.," Louden said. "But increasingly we are looking to the international markets as well."
For the full interview, [click here](https://cheddar.com/videos/roku-cfo-talks-stock-performance-and-national-streaming-day).
President Donald Trump wants his “big, beautiful” bill of tax breaks and spending cuts on his desk to be singed into law by Independence Day. And he’s pushing the slow-rolling Senate to make it happen sooner rather than later. Trump met with Senate Majority Leader John Thune at the White House early this week and has been dialing senators for one-on-one chats, using both the carrot and stick to encourage them to act. But it’s still a long road ahead for the bill. Senators want to make changes to protect Medicaid and to make sure some tax breaks become permanent. Elon Musk called the whole bill a "disgusting abomination.”
For Novak Djokovic, this is a relatively easy call. He thinks the French Open is making a mistake by eschewing the electronic line-calling used at most big tennis tournaments and instead remaining old school by letting line judges decide whether serves or other shots land in or out.
