Chris Stapleton performs at the 50th annual CMA Awards in Nashville, Tenn., on Nov. 2, 2016. Stapleton will hit next month’s Super Bowl stage to sing the national anthem, while R&B legend Babyface will perform “America the Beautiful.” (Photo by Charles Sykes/Invision/AP, File)
Anticipation around Super Bowl LVII was already mounting with the reveal of Rihanna as the halftime performer and now the league has unveiled its full slate of scheduled performances for the big day.
While fans (and teams) still have to get through the conference championship round to see who will compete for the Vince Lombardi trophy, the NFL announced that eight-time Grammy award winner Chris Stapleton will be performing the national anthem.
Babyface arrives at the 80th annual Golden Globe Awards at the Beverly Hilton Hotel on Tuesday, Jan. 10, 2023, in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Meanwhile, Babyface, who has notched 12 Grammy awards and 125 top 10 performing hits, was tapped to perform his rendition of America the Beautiful.
Perhaps the biggest and most welcome surprise is that actor Sheryl Lee Ralph will perform the song widely known as the Black national anthem, Lift Every Voice. The announcement of Ralph's involvement with the Super Bowl comes on the heels of her first Emmy win for outstanding supporting actress in a comedy series for her role as Barbara Howard in Abbott Elementary.
Actor Troy Kotsur, who won an Oscar for his role in CODA, is set to perform the national anthem in sign language, Colin Denny, a member of the Navajo Nation based in Arizona will sign America the Beautiful, and deaf performer Justina Miles will sign Lift Every Voice.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
