How Philo's CEO Is Putting Its Latest $40 Million Funding Round to Work
*By Madison Alworth*
Media company Philo recently closed a new $40 million funding round, part of which will be used to increase the OTT platform's visability.
"It will enable us to do a bigger marketing push than we have for the service in the past, " CEO Andrew McCollum said in an interview on Cheddar Tuesday. The goal, he went on to explain, is to "get the word out a little bit more broadly."
Philo also increased accessibility to the service by launching on applications on Apple TV and Amazon Fire TV.
"That helps a lot because it means more people can get Philo and watch it on their connected TV of choice," said McCollum.
Philo, which is also using part of its latest investment to grow its engineering and product teams, has raised over $90 million to date and is hungry for ways to stand out in the increasingly crowded OTT space.
Currently, the basic package from the skinny bundle provider costs $16 a month for 40 entertainment and lifestyle channels, and $20 a month for 49 channels. And despite a trend of increasing prices in the market, McCollum assured Philo's rate would remain the same.
"I don't know if I would call it a bait and switch, but some of these other services seemed to have launched with prices that they are having trouble maintaining," said McCollum. "We've always tried to take a very different approach, where we want to give customers a very low price and a really good value. And we also want to be able to stand behind that and have it be sustainable."
Currently Philo is available on Roku, Apple TV, Fire TV, and any Internet-connected computer or phone.
For the full segment, [click here.](https://cheddar.com/videos/philo-raises-additional-40-million-in-series-c)
Jason Moser, analyst and adviser at the Motley Fool, shares thoughts on recent tech earnings, including what’s behind Google’s share price drop and why A.I. could be Microsoft’s ‘iPhone moment.’
CEOs of social media platforms like Facebook, TikTok, and more meet with lawmakers Wednesday about how they are protecting children from sexual exploitation.
San Francisco 49ers president Al Guido discusses what goes into preparing for Super Bowl LVIII, building a championship-ready team, and how Taylor Swift and streaming are both bringing new fans to the NFL.
A $1 billion loss from a six-week strike did not crash GM's net income last year, which instead rose 12% — and the automaker expects improvement in 2024, too.
Accrue CEO and founder Michael Hershfield explains why Americans' credit card delinquencies are on the rise, advice on what can help, and the key difference between Boomers and Gen Z when it comes to money.
Senior Economist at Morning Consult Kayla Bruun shares thoughts on what to expect from the Fed's January meeting and where monetary policy is headed, as well as how consumers are faring.
Former Medtronic CEO and author of 'True North' Bill George explains the steps Boeing leadership must take to regain client and consumer trust after 737 Max 9 production was stopped.
Amazon blamed "regulatory hurdles" for calling off its proposed acquisition of robot vacuum maker iRobot. Not even a Roomba could clean up the deal's antitrust scrutiny.
