*By Chloe Aiello*
Orangetheory Fitness may have the signature buzz of a workout fad, but CEO Dave Long has a plan to ensure the longevity of the fitness franchise ー and of its members.
His idea? Data.
"Our goal is to really gather as much data [as possible] for our members and then allow them to share that with others ー whether it be their health-care provider or their other partner or brand that they love. We want them to have access to that data so they can use it for other things," Long told Cheddar Friday.
Orangetheory offers interval fitness classes that force members to switch between timed running on treadmills, rowing on machines, and working with weights and resistance bands on mats.
Class participants wear fitness trackers that monitor their heart rates and aim to log a certain amount of minutes in the "orange zone," which Orangetheory claims boosts metabolism and caloric burn.
Long's comments come on the heels of a several technological innovations for the fitness franchise. One, called OTconnect, creates a platform for members to track data they generate in class. Long said Orangetheory is rolling out OTconnect for treadmills now, and will focus on rowers next year.
Long said, eventually, he aims to give members power over their own data.
"We definitely think of ourselves as a very open-source platform. We want to work with other partners around the globe that are looking to be a part of the human's overall wellness package," he said.
"We kind of look at wellness as a buffet, where people are grabbing and choosing different things," he added.
Orangetheory also motivates its members with a series of creative challenges. Come Nov. 4, the fitness franchise is celebrating Daylight Saving Time by encouraging members to use that extra 25th hour day to work out.
For full interview [click here](ttps://cheddar.com/videos/ceo-of-orangetheory-fitness-on-utilizing).
Sinead O’Sullivan breaks down Taylor Swift’s genius marketing for The Life of a Showgirl, which just set the record for most albums sold in a single week.
Markets are emerging from a turbulent Q3. Horizon’s Mike Dickson shares insights on interest rates, small caps, and where investors should look in Q4 and beyond
Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.
Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.
Tesla reported a surprise increase in sales in the third quarter as the electric car maker likely benefited from a rush by consumers to take advantage of a $7,500 credit before it expired on Sept. 30. The company reported Thursday that sales in the three months through September rose 7% compared to the same period a year ago. The gain follows two quarters of steep declines as people turned off by CEO Elon Musk’s foray into right-wing politics avoided buying his company’s cars and even protested at some dealerships. Sales rose to 497,099 vehicles, compared with 462,890 in the same period last year.
