OKCupid is giving new meaning to the phrase "DTF" in its first-ever advertising campaign. Chief Marketing Officer Melissa Hobley joins Cheddar to discuss why she thinks dating deserves better, and what the company is doing about it. The platform is using the acronym to convey that the search for a potential partner should be about more than sex.
Hobley reveals how she thinks the national cultural and political conversations have changed the dating game. The site just added 14 political questions to its general questionnaire. She breaks down the correlation between people's political leanings and their success on the platform.
Finally, we get a sense of what the site is learning from its user data. The DTF campaign reflects that fewer than 10% of users say sex is the best part of dating. Over 80% of members say they're looking for more meaningful experiences from dating.
Lenny Rosenberg and Adaeze Nwanonyiri, owners of Bea's Bakery, joined Cheddar News to show people how to take the creation of gingerbread houses to the next level.
Wendy's announced it's bringing back its Frosty key tags for promotion, which gives customers a whole year's worth of Frosties for just $3, with proceeds going to children in foster care.
Julie Boardman, co-founder of The Museum of Broadway, joined Cheddar News to discuss the
history of theater in New York City, showed some of the gallery exhibits and gave a behind-the-scenes tour of how some of the shows are produced.
Dania Diaz, managing director of Roc Nation and one of the founding members of its United Justice Coalition, joined Cheddar News to discuss how the organization helps to address violence in Black and Brown communities and what they expect to talk about at an upcoming summit.
A new study examined the link between mental health and internet use and didn't find that it was consistently linked to negative psychological outcomes.
