Baby care brand Frida recently expanded its product line to help new moms as well as newborns. The new breast care products are meant to help women navigate the postpartum period, which can be both physically and mentally grueling as they try to balance caring for their child and caring for themselves.
Chelsea Hirschhorn, Frida CEO, said she started the company after her first son was born because she ran into many unexpected challenges that no one prepared her for.
The brand's line of products started with the infamous "boogie sucker," called the NoseFrida. Hirschhorn said the simplicity of the tool created in Sweden, compared to the suction-based bulb that hospitals provide to clear a baby's airway, pushed her to bring it to the mainstream.
"I was shocked that this wasn't on every corner in America," Hirschhorn told Cheddar. "More importantly, why didn't anyone tell me that when a baby gets a cold, they can't breathe because they are obligatory nasal breathers, they can't breathe out of their mouth?"
During the 2021 Golden Globes, Frida ran a breastfeeding commercial that wasn't intended to paint a rosy picture of postpartum. Instead, it examined the reality of breastfeeding that moms face every day.
"Our objective really is rooted in the mission that we have as a business which is to prepare and educate new moms or expecting moms for the realities of what they're going to go through, as unfilterable and un-Instagram-worthy as they are," she said.
Hirschhorn said some of the most notable challenges new moms face is adjusting to the physical changes that birth brings, including changes to the body, lack of sleep, and steps to take for successful breastfeeding. She noted that prepared women make for better mothers.
After the spot aired during the awards ceremony, the Frida CEO noted that the response was profound, with women thanking the Frida team for speaking on issues not often addressed in public spaces. Hirschhorn hopes by bringing attention to moms' challenges, it will help bring systemic change so the not-so-pretty parts of postpartum.
"One of the core insights that we were committed to unveiling is that preparation and knowledge create confidence for women, and for moms in particular, and a confident mom is generally a happier mom. And happier women are better parents," she added.
Nvidia on Wednesday became the first public company to reach a market capitalization of $5 trillion. The ravenous appetite for the Silicon Valley company’s chips is the main reason that the company’s stock price has increased so rapidly since early 2023.
Chris Williamson, Chief Business Economist at S&P Global, breaks down September’s CPI print and inflation trends, explaining what it means for markets.
A big-screen adaptation of the anime “Chainsaw Man” has topped the North American box office, beating a Springsteen biopic and “Black Phone 2.” The movie earned $17.25 million in the U.S. and Canada this weekend. “Black Phone 2” fell to second place with $13 million. Two new releases, the rom-com “Regretting You” and “Springsteen — Deliver Me From Nowhere,” earned $12.85 million and $9.1 million, respectively. “Chainsaw Man – The Movie: Reze Arc” is based on the manga series about a demon hunter. It's another win for Sony-owned Crunchyroll, which also released a “Demon Slayer” film last month that debuted to a record $70 million.
The Federal Aviation Administration says flights departing for Los Angeles International Airport were halted briefly due to a staffing shortage at a Southern California air traffic facility. The FAA issued a temporary ground stop at one of the world’s busiest airports on Sunday morning soon after U.S. Transportation Secretary Sean Duffy predicted that travelers would see more flights delayed as the nation’s air traffic controllers work without pay during the federal government shutdown. The hold on planes taking off for LAX lasted an hour and 45 minutes and didn't appear to cause continued problems. The FAA said staffing shortages also delayed planes headed to Washington, Chicago and Newark, New Jersey on Sunday.
Boeing workers at three Midwest plants where military aircraft and weapons are developed have voted to reject the company’s latest contract offer and to continue a strike that started almost three months ago. The strike by about 3,200 machinists at the plants in the Missouri cities of St. Louis and St. Charles, and in Mascoutah, Illinois, is smaller in scale than a walkout last year by 33,000 Boeing workers who assemble commercial jetliners. The president of the International Association of Machinists says Sunday's outcome shows Boeing hasn't adequately addressed wages and retirement benefits. Boeing says Sunday's vote was close with 51% of union members opposing the revised offer.
The stunning indictment that led to the arrest of more than 30 people — including Miami Heat guard Terry Rozier and other NBA figures — has drawn new scrutiny of the booming business of sports betting in the U.S. The multibillion-dollar industry has made it easy for sports fans — and even some players — to wager on everything from the outcome of games to that of a single play with just a few taps of a cellphone. But regulating the rapidly-growing industry has proven to be a challenge. Professional sports leagues’ own role in promoting gambling has also raised eyebrows.
