Baby care brand Frida recently expanded its product line to help new moms as well as newborns. The new breast care products are meant to help women navigate the postpartum period, which can be both physically and mentally grueling as they try to balance caring for their child and caring for themselves.
Chelsea Hirschhorn, Frida CEO, said she started the company after her first son was born because she ran into many unexpected challenges that no one prepared her for.
The brand's line of products started with the infamous "boogie sucker," called the NoseFrida. Hirschhorn said the simplicity of the tool created in Sweden, compared to the suction-based bulb that hospitals provide to clear a baby's airway, pushed her to bring it to the mainstream.
"I was shocked that this wasn't on every corner in America," Hirschhorn told Cheddar. "More importantly, why didn't anyone tell me that when a baby gets a cold, they can't breathe because they are obligatory nasal breathers, they can't breathe out of their mouth?"
During the 2021 Golden Globes, Frida ran a breastfeeding commercial that wasn't intended to paint a rosy picture of postpartum. Instead, it examined the reality of breastfeeding that moms face every day.
"Our objective really is rooted in the mission that we have as a business which is to prepare and educate new moms or expecting moms for the realities of what they're going to go through, as unfilterable and un-Instagram-worthy as they are," she said.
Hirschhorn said some of the most notable challenges new moms face is adjusting to the physical changes that birth brings, including changes to the body, lack of sleep, and steps to take for successful breastfeeding. She noted that prepared women make for better mothers.
After the spot aired during the awards ceremony, the Frida CEO noted that the response was profound, with women thanking the Frida team for speaking on issues not often addressed in public spaces. Hirschhorn hopes by bringing attention to moms' challenges, it will help bring systemic change so the not-so-pretty parts of postpartum.
"One of the core insights that we were committed to unveiling is that preparation and knowledge create confidence for women, and for moms in particular, and a confident mom is generally a happier mom. And happier women are better parents," she added.
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
The State Department had been in talks with Elon Musk’s Tesla company to buy armored electric vehicles, but the plans have been put on hold by the Trump administration after reports emerged about a potential $400 million purchase. A State Department spokesperson said the electric car company owned by Musk was the only one that expressed interest back in May 2024. The deal with Tesla was only in its planning phases but it was forecast to be the largest contract of the year. It shows how some of his wealth has come and was still expected to come from taxpayers.
At 100 years old, the Goodyear Blimp is an ageless star in the sky. The 246-foot-long airship will be in the background of the Daytona 500 — flying roughly 1,500 feet above Daytona International Speedway, actually — to celebrate its greatest anniversary tour. Even though remote camera technologies are improving regularly and changing the landscape of aerial footage, the blimp continues to carve out a niche. At Daytona, with the usual 40-car field racing around a 2½-mile superspeedway, views from the blimp aptly provide the scope of the event.
You'll just have to wait for interest rates (and prices) to go down. Plus, this deal's a steel, the big carmaker wedding is off, and bribery is back, baby!
