Nike hopes its newest running shoe will help athletes improve their performance, and the company’s vice president of running footwear credits the way the sneaker is manufactured with helping achieve that goal.
“We use computational design, which is informing this pattern that you see on the midsole and outsole, so that’s called our fluid geometry” said Brett Holts in an interview with Cheddar. “What this allows us to do is iterate much quicker.”
“We can take thousands of data inputs from elite athletes, every day runners, our research lab. We can put all those inputs into a computer program, and it spits out an algorithm that gives us this fluid geometry.”
But the competition is heating up. Last year Adidas, which touts its own BOOST technology, overtook Nike’s Michael Jordan-fronted line as the #2 brand in U.S. sports footwear.
Holts, though, isn’t intimidated.
“We feel like [competition] continues to push us, continues to keep us sharp,” he said.
The Nike Epic React Flyknit will be available on February 22 and cost $150.
For full interview [click here](https://cheddar.com/videos/inside-nikes-newest-innovation).
The holiday season is underway and it's a good time to put your Christmas tree up if you haven't already. But making your home festive can be costly. Cameron Forbes, founder of Forbes Functions, joined Cheddar News to provide tips for decorating on a dime.
Google is moving forward with its previously-announced plan to delete inactive accounts and all associated data.
Federal regulators are investigating Chevrolet Volt hybrid cars after some drivers reported issues including sudden power loss and failure to restart.
Fed Chair Jerome Powell weighed in on interest rates, some of Tesla's cybertrucks have been delivered, Apple and Paramount have reportedly discussed bundling their streaming services together and Panera Bread has reportedly filed to go public.
Accounting firm PWC is facing a $7 million fine from U.S. regulators.
Build-A-Bear Workshop has been one of the most recognizable and beloved toy brands in the world since opening in 1997. Sharon Price John, CEO of Build-A-Bear Workshop, spoke with Cheddar News about its plans for the holiday season this year as well as the company's first animated feature film.
Pfizer will stop the development of its twice-daily weight loss pill due to adverse side effects.
Stocks were generally flat after the opening bell on Friday ahead of Federal Reserve Chair Jerome Powell's comments in a speech at Spelman College later. Investors are growing optimistic that the central bank is done raising rates and may start cutting next year.
Holiday shopping on a budget.
The network of nearly 4,800 fake accounts was attempting to build an audience when it was identified and eliminated by the tech company, which owns Facebook and Instagram.
