Niche Streaming Services Want to Be Part of Your Bespoke Bundle
*By Conor White*
One of Netflix's most beloved features may also be a reason the service is losing viewers, at least in the short term. That's according to Alan Wolk, co-founder at media research firm TV{R}ev.
In an interview Tuesday on Cheddar, Wolk pointed to FOMO ー or in Netflix's case, the lack thereof ー for subscribers.
"If all your friends are watching 'Westworld', then you might think, 'Hey, I want to watch this too, even if this other show on Netflix might be slightly better targeted to me,'" he said.
Netflix is [expected to spend](https://www.indiewire.com/2018/07/netflix-original-content-spending-13-billion-1201981599/) as much as $13 billion in 2018 on original content ー some of that could go towards the next "Stranger Things" or "The Crown", but much will likely create super-niche offerings that don't attract broad audiences.
And unlike broadcast or cable, all of Netflix's content ー whether it has a broad appeal or not ー is available to stream at any time, so there isn't necessarily a sense of urgency for viewers to watch right away.
That might be part of the reason the company added 600,000 fewer subscribers in its latest quarter than analysts were expecting. Shares [dropped](https://www.barrons.com/articles/netflix-earnings-stock-tanks-on-weak-subscriber-adds-1531772206) roughly 14 percent after the company reported its second quarter results. It also faces stiff competition from the likes of Amazon, Hulu, and [maybe Walmart](https://cheddar.com/videos/walmart-gets-serious-about-streaming) in the coming years.
Wolk said the spend-on-original-content strategy is a risky one.
"It's a big ask for people to invest in a brand new show," he said.
For full interview [click here](https://cheddar.com/videos/dc-enters-streaming-fray).
Kevin Cohee, CEO and chairman of OneUnited Bank, discusses the power of financial literacy and how education and technology can help bridge the racial wealth gap.
Alex McGrath, Chief Investment Officer at NorthEnd Private Wealth, discusses why the A.I. hype can’t power the market forever and how to position investments in the current market.
Paul Verna of Insider Intelligence breaks down how the company is positioned, whether they can make their streaming service profitable, and the upper limit of streaming bundle prices.
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. The beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years.
Taylor Swift’s camp is hitting Jack Sweeney, a junior at the University of Central Florida, with a cease-and-desist letter that blamed his automated tracking of her private jet for tipping off stalkers as to her location.
Surprise, surprise: tech is still the sector to watch, according to Karyn Cavanaugh, Chief Investment Officer at Carolinas Wealth Management. Learn how to properly diversify your portfolio.
Facebook and Instagram users will start seeing labels on AI-generated images in their feeds. Hopefully this will save time for everyone zooming in each picture to see how many fingers someone's hand has.
