NFL COO: Needs to Be 'Ordinary' to See Women in Sports Leadership Roles
*By Conor White*
Though last season's 10 percent [drop in ratings](https://www.forbes.com/sites/jonathanberr/2018/08/28/the-nfls-ratings-probably-will-continue-to-decline/#75a6e8dc6666) has stirred questions about the appeal of football broadcasts in the streaming age, the NFL's COO thinks the internet is a useful learning tool for marketing her league.
"What Netflix and Google taught us is that ubiquity and ease are key," the league's chief operating officer Maryann Turcke said in an interview on Cheddar.
"When I think about my own kids, I have a 23-year-old and an 18-year-old; if they can't find something \[quickly\], they're going to stop looking."
Some leagues might be fazed by the rapid rise of eSports, but in certain ways the NFL, which kicks off its season on September 6, has been part of the movement from the beginning ー largely thanks to the success of the Madden franchise of games.
While last weekend's [deadly attack](https://cheddar.com/videos/social-media-livestreams-face-scrutiny-after-jacksonville-shooting) at a qualifying event for the Madden 19 Championship raised concerns over safety at these tournaments, Turcke said the league is poised to take the next step and embrace the eSports craze.
"What Madden did is they brought football into gaming," Turcke said. "I think we need to bring gaming to the broadcast."
"There's a secret sauce out there somewhere, that someone's going to figure out, around how to gamify what we do." she added.
As for the concern about ratings, the NFL's chief media and business officer Brian Rolapp thinks the issue is being exaggerated.
"I think a lot of other people are more worried than we are," he told Cheddar.
While ratings for NFL games are down, [they're also down for everyone else](https://deadspin.com/for-the-last-time-nfl-ratings-are-not-down-theyre-up-1827378925) ー and not just in sports. NBC and CBS both saw viewership fall by 19 percent in 2017, and broadcast networks overall lost 16 percent of their viewers.
"The television industry and media industry is going through some huge changes," Rolapp said. "No one's immune to that."
And live sports ー the NFL, in particular ー are in a better position than most to attract viewers and actually may become more valuable to advertisers in the long run, Rolapp said.
"There is a premium in this marketplace that will continue for any content that can aggregate large number of audiences at one time," Rolapp said. "They are very few, and they are becoming fewer. Live events works, sports works, and the NFL specifically works."
"Whenever you have a product that aggregates audiences, people will find that valuable."
The 2018-19 NFL season officially starts Thursday, when the Super Bowl champion Philadelphia Eagles take on the Atlanta Falcons.
For full interview [click here](https://cheddar.com/videos/nfl-gears-up-for-another-season).
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In a thrilling overtime finish, 23-year old NASCAR driver Austin Cindric clinched the 64th annual Daytona 500 win. Narrowly beating out legendary race car driver Bubba Wallace, Cindric earned his very first NASCAR cup series victory, and became the second youngest driver to win The Great American Race. Daytona 500 Champ Austin Cindric joined Cheddar's Opening Bell to discuss his historic victory.
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The NBA's Golden State Warriors recently announced a relaunch of their SuiteXchange platform, which allows owners to resell luxury suites or rent them out for individual games. Brandon Schneider, team president and COO, joined Cheddar to relay the details of the renewed program and what buyers and sellers can expect. "The Warriors don't determine the price. The seller and the buyer really do. And that's actually one of the unique features on SuiteXChange," he said. "So, if the seller wants to set the price at $10,000, making up a number, the buyer can buy it for $10,000 or they can make an offer for something less than that."
The horse known as Medina Spirit has been stripped of its first-place title at the 2021 Kentucky Derby after testing positive for a banned substance with trainer Bob Baffert receiving a 90-day suspension. Second place finisher Mandaloun has been named the winner instead.
Jamaican Olympic alpine skier Benjamin Alexander joins Cheddar News to discuss his first Olympic appearance and creating more opportunities for diversity in the sport.
While the United States were once again among the top nations in 2022 Beijing Winter Olympics to medal, with the games just ended, the focus turns to the athletes coming home and the mental toll the competition take on them. Lauren Gibbs, the 2018 Team USA silver medalist in bobsledding, joined Cheddar News to give her perspective on this year's games and what the competitors have gone through. “Its definitely a mixed bag, you know? It's like I just had the most incredible athletic experience of my life, but then its like its over in a flash," Gibbs said about the feelings an athlete can go through after finishing. She noted that it's important for them to be vocal and reach out to support networks after the rush of competition ends.
