NFL COO: Needs to Be 'Ordinary' to See Women in Sports Leadership Roles
*By Conor White*
Though last season's 10 percent [drop in ratings](https://www.forbes.com/sites/jonathanberr/2018/08/28/the-nfls-ratings-probably-will-continue-to-decline/#75a6e8dc6666) has stirred questions about the appeal of football broadcasts in the streaming age, the NFL's COO thinks the internet is a useful learning tool for marketing her league.
"What Netflix and Google taught us is that ubiquity and ease are key," the league's chief operating officer Maryann Turcke said in an interview on Cheddar.
"When I think about my own kids, I have a 23-year-old and an 18-year-old; if they can't find something \[quickly\], they're going to stop looking."
Some leagues might be fazed by the rapid rise of eSports, but in certain ways the NFL, which kicks off its season on September 6, has been part of the movement from the beginning ー largely thanks to the success of the Madden franchise of games.
While last weekend's [deadly attack](https://cheddar.com/videos/social-media-livestreams-face-scrutiny-after-jacksonville-shooting) at a qualifying event for the Madden 19 Championship raised concerns over safety at these tournaments, Turcke said the league is poised to take the next step and embrace the eSports craze.
"What Madden did is they brought football into gaming," Turcke said. "I think we need to bring gaming to the broadcast."
"There's a secret sauce out there somewhere, that someone's going to figure out, around how to gamify what we do." she added.
As for the concern about ratings, the NFL's chief media and business officer Brian Rolapp thinks the issue is being exaggerated.
"I think a lot of other people are more worried than we are," he told Cheddar.
While ratings for NFL games are down, [they're also down for everyone else](https://deadspin.com/for-the-last-time-nfl-ratings-are-not-down-theyre-up-1827378925) ー and not just in sports. NBC and CBS both saw viewership fall by 19 percent in 2017, and broadcast networks overall lost 16 percent of their viewers.
"The television industry and media industry is going through some huge changes," Rolapp said. "No one's immune to that."
And live sports ー the NFL, in particular ー are in a better position than most to attract viewers and actually may become more valuable to advertisers in the long run, Rolapp said.
"There is a premium in this marketplace that will continue for any content that can aggregate large number of audiences at one time," Rolapp said. "They are very few, and they are becoming fewer. Live events works, sports works, and the NFL specifically works."
"Whenever you have a product that aggregates audiences, people will find that valuable."
The 2018-19 NFL season officially starts Thursday, when the Super Bowl champion Philadelphia Eagles take on the Atlanta Falcons.
For full interview [click here](https://cheddar.com/videos/nfl-gears-up-for-another-season).
Professional golfer Phil Mickelson issued an apology this week after facing backlash over comments he made in support of a golf tour backed by Saudi Arabia. The proposed golf league is called the Super Golf League and is funded by the Public Investment Fund, the financial arm of the Saudi government. Mickelson faced criticism after seeming to imply that he was willing to overlook the Middle Eastern country's human rights record in order to create a league that would rival the PGA Tour. David Salituro, PGA sportswriter for fansided.com, joins Cheddar News' Closing Bell to discuss.
Every few years, the Olympics roll around to prove that, yes, the world’s best athletes can jump farther, swim faster, and generally crush records that would’ve been impossible just a few decades ago. Take ski jumping - the world record has increased by well over 200 meters in fewer than 100 years. Responsible for this is a lot of intentional engineering of equipment and hills, but perhaps the biggest change is thanks to one act of human daring. Watch to find out how!
Add FIFA to the list of organizations announcing a break with Russia. The world soccer authority has suspended the nation from competing in the 2022 World Cup tournament, while the NHL also announced suspending business relations with Russia. Executive editor and senior writer at Sports Illustrated, Jon Wertheim, joined Cheddar News to discuss the rebukes. "I think a big element of this is, this is a way to really hit at Putin because we know how much this appearance of strength and the victory… often portrayed through sports, how much that means to him," he said. "This will bother him in a way that it might not bother other world leaders."
The Winter Olympics is slowly winding down with a lot of competition left. Boston Globe Reporter Nicole Yang, joined Cheddar to discuss more on what we can expect to see and some of the hiccups surrounding the games this year.
Rohit Ponnaiya, betting analysts for Covers.com, discusses the impact Juwan Howard's suspension will have on Michigan and dishes out his picks for Thursday's top college hoops contests.
Ryan Cochran-Siegl earned his silver medal 50 years after his mother won gold in the 1972 Olympic games. Coming in a close second in the men's Super-G, he was the first American skier to snag a medal at the Beijing games this year. J.D. Durkin sat down with Ryan to discuss the highlights from the games, his road to the Olympics, and how he's gearing up for his next shot at gold.
Ben Wittenstein, podcast host for Stadium, joins Cheddar Bets to break down his favorite win total bets for the last quarter of the NBA season. Ben also plays a round of Pick 6.
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