Damar Hamlin's on-field collapse sent shock waves across the sports world, and following the heroic efforts of the Buffalo Bills athletic trainer Denny Kellington performing life-saving CPR, the NFL wants to equip young athletes with the same skills.
In partnership with the American Heart Association and the American Red Cross, youth CPR training programs are being set up all over the country. The campaign is being boosted ahead of the Super Bowl and will last all February long, and the league will be holding a fundraiser to back its heart health efforts with a goal of $1 million.
"Amid the current national dialogue on emergency preparedness in sports, the NFL is supporting these efforts through activations during Super Bowl week, amplifying CPR educational materials, and enhancing long-term partnerships on the national and local levels," the NFL said in a statement.
For fans attending the big game itself, there will be interactive stations to learn the skills directly from professionals. Hamlin is also working closely with the league to bring awareness to heart health during Super Bowl week by promoting his #3forHeart CPR Challenge.
"The tools and trainings exist to keep young athletes safe — we embrace our responsibility to ensure that knowledge is in as many hands as possible for the greatest positive impact," said NFL Commissioner Roger Gooddell.
As the Beijing winter Olympics start to wind down, its ratings are heading towards a historic low. An average of only 12.3 million viewers per day have tuned into NBC to watch the games, compared with about 23 million viewers for the 2018 games in South Korea. Seth Schachner, managing director of StratAmericas and digital business executive, breaks down what could be behind this trend.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature NFL all-time great and current college coach Deion Sanders.
As Super Bowl LVI shapes up to be the biggest gambling event in sports history, restaurants and bars are looking to get in on the rapidly growing world of legalized sports betting.
The NFL was struck with a bombshell lawsuit by former Dolphins Head Coach Brian Flores that accuses them and three teams of discrimination. The league's hiring practices when it comes to minority coaches have been in question for years but may finally see some change after Flores' suit. Cheddar News was joined by Matt Lombardo, National NFL Insider at Fansided to discuss the suit and its possible implications.
The Rams will technically be the road team for Super Bowl LIV despite the event being play at their home venue, Sofi Stadium. Why? Because the league alternates which conference's team is designated as home, and this year, it's the Bengals turn. Cody Roark, NFL Analyst for Pro Football Network, joins Cheddar News' Closing Bell for some more Super Bowl nuggets and discusses what viewers should watch for when the game kicks off.
Tom Brady, the greatest quarterback in NFL history, has retired after winning seven Super Bowls and setting numerous passing records in an unprecedented 22-year-career.
