This has been a big year for e-commerce. Cyber Monday sales topped $6.5 billion according to Adobe Insights. And 2018 is expected to be even bigger.
Hilary George-Parkin, Writer at Racked, and Rishi Prabhu, Co-Founder of Bespoke Post, share their insights into the world of e-commerce in 2018. They both expect online shopping to become even more popular as customers become more comfortable with the concept. However, they both note that brick-and-mortar isn't going away any time soon.
Many legacy retailers are buying up e-commerce companies, and vice-versa. George-Parkin and Prabhu both expect this trend of brick-and-mortar and e-commerce mergers to continue. They also discuss the rising trend of digital native companies like Everlane opening up physical locations for the first time.
The Trump administration announced a trade deal with the United Kingdom Thursday in grandiose terms, but with only limited details about what it achieves.
R.J. Hottovy, Head of Analytical Research at Placer.ai, unpacks the recent changes at Starbucks and if the brand refresh has helped the business. Watch!
