New Surveys Show Signs of Optimism Among Small Business Owners
By Mae Anderson
FILE - Small businesses line the boardwalk in Wildwood, N.J., on Aug. 9, 2024. (AP Photo/Matt Rourke, File)
NEW YORK (AP) — Small business owners overall are feeling positive about their business and achieving the goals they set for this year despite inflation and high labor costs, according to two new surveys.
“At the mid-point of 2024, we asked small businesses to look back on the goals they set for the year, and we found that they’re satisfied with their progress and successes over the first half,” said Gina Taylor Cotter, executive vice president and general manager of American Express' small business products.
The American Express survey of more than 1,100 small business financial decision makers found that 83% of owners said that the past few years have required them to think more creatively than ever before, and 87% said that each year they feel more confident in their skills as business owners.
The National Federation of Independent Business, meanwhile, said its Small Business Optimism Index rose 2.2 points in July to 93.7, the highest reading since February 2022. Still, it is the 31st consecutive month below the 50-year average of 98. Inflation remains the top issue among small business owners, with 25% reporting it as the single most important problem in operating their business.
“Despite this increase in optimism, the road ahead remains tough for the nation’s small business owners,” said NFIB Chief Economist Bill Dunkelberg. “Cost pressures, especially labor costs, continue to plague small business operations, impacting their bottom line.”
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
Visa is hoping to hand your credit card to an artificial intelligence “agent” that can find and buy clothes, groceries, airplane tickets and other items on your behalf.
Skift Editor-In-Chief Sarah Kopit discusses how summer travel plans remain uncertain for most as many international travelers are leery to travel abroad. Watch!
