Just weeks away from tipoff, it isn't just fans who are ecstatic about the return of NBA action; league personnel, Hall of Famers, and current players are all anticipating the rebooted season, according to veteran NBA photographer, Andrew D. Bernstein.
"I'm itching to get back to work," he told Cheddar on Monday. "I haven't taken a picture since March 11th."
In partnership with the Los Angeles Times, Bernstein, a photographer covering the NBA for nearly 40 years, plans to document the return of the season amid the coronavirus pandemic with a spinoff of the Legends of Sport podcast titled, Legends of Sport: Restarting the Clock.
"It'll be a great kind of melding of today and yesterday," Bernstein noted. "We're going to have a mix of participants: coaches, NBA types, legends talking about their memories from years past."
With the coronavirus being the focal point of the return to gameplay, Bernstein is also tasked with detailing the reactions to sweeping calls for change as the NBA greenlights current players to make social justice statements.
"It's a huge story and it's vital that we cover that and the fact that the NBA provides this tremendous platform for players," he said.
As the league plans its return amid the surging number of coronavirus cases in Florida, Bernstein said his only major concern is actually making it to the "Bubble" in Orlando, the nickname for the resorts and Disney facilities that house players and staff and will host the actual games.
"The safety of the players and the participants, all of us staff, is of the utmost importance to the NBA, so I have complete and total trust in that," the photographer stated. "My biggest worry, quite honestly, is just getting there. Going on a commercial flight, which I haven't done since the pandemic started."
Stephen Smith, Founder and CEO of Kitman Labs, joins Cheddar News' Closing Bell, where he explains how his company's intelligence platform is engineering change in how athletes and sports teams prepare for games.
Sportswear giant Adidas is giving student-athletes the opportunity to become partners as affiliate brand ambassadors to help grow their networks as professional athletes. Attorney Darren Heitner, the founder of Heitner Legal, joined Cheddar News to talk about the legalities of the process. "It is absolutely a game-changer because we see a major brand make a big splash, nine months into name image and likeness rights for college athletes," he said. "While it is a paid brand affiliate type of partnership, it will open the door for 50,000-plus athletes across the country to start making some money, even if it's just through other people clicking their links and making purchases."
State and county taxpayers will be asked to commit a record $850 million in public funds toward construction of the Buffalo Bills’ new stadium as part of a 30-year lease agreement.
Saint Peter's University - a small school in New Jersey school - has skyrocketed to the center of the sports world in a 'Cinderella' story for the record books. The ultimate underdog of the men's March Madness tournament is just the third 15-seed to reach the Sweet 16, after beating Murray State and college basketball powerhouse Kentucky. Throughout the university's historic run, Saint Pete's has reportedly been earning what amounts to millions of dollars in publicity. Amanda Christovich, reporter for Front Office Sports, joins Cheddar News' Closing Bell to discuss.
ESPN College Gameday LaPhonso Ellis joins Cheddar Bets to break down the NCAA Tournament so far, and who will make noise all the way down to New Orleans.
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BetMGM Host Olivia Harlan Dekker joins Cheddar Bets to talk about lessons learned from this year's NCAA Tournament and to share which teams have the best value going forward.
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Emmanuel Acho joined Cheddar News to talk about his new book "Illogical: Saying Yes to a Life Without Limits." The former NFL player, current broadcaster, and host is on a mission to help people see beyond the goals that they have set for themselves. “People say 'what is being illogical?'" he said. "To me, it's believing it is so even when it's not so — so that it can be so."
Adidas is now the first major sports brand to create a program for paying college athletes. The new "name, image and likeness" network will allow more than 50,000 students across NCAA Division 1 schools to become paid spokespeople for the brand. Thilo Kunkel, Associate Professor and Director of Sport Industry Research Center at Temple University, tells us why this new program is only the beginning of an exciting time for student athletes.
