Just weeks away from tipoff, it isn't just fans who are ecstatic about the return of NBA action; league personnel, Hall of Famers, and current players are all anticipating the rebooted season, according to veteran NBA photographer, Andrew D. Bernstein.
"I'm itching to get back to work," he told Cheddar on Monday. "I haven't taken a picture since March 11th."
In partnership with the Los Angeles Times, Bernstein, a photographer covering the NBA for nearly 40 years, plans to document the return of the season amid the coronavirus pandemic with a spinoff of the Legends of Sport podcast titled, Legends of Sport: Restarting the Clock.
"It'll be a great kind of melding of today and yesterday," Bernstein noted. "We're going to have a mix of participants: coaches, NBA types, legends talking about their memories from years past."
With the coronavirus being the focal point of the return to gameplay, Bernstein is also tasked with detailing the reactions to sweeping calls for change as the NBA greenlights current players to make social justice statements.
"It's a huge story and it's vital that we cover that and the fact that the NBA provides this tremendous platform for players," he said.
As the league plans its return amid the surging number of coronavirus cases in Florida, Bernstein said his only major concern is actually making it to the "Bubble" in Orlando, the nickname for the resorts and Disney facilities that house players and staff and will host the actual games.
"The safety of the players and the participants, all of us staff, is of the utmost importance to the NBA, so I have complete and total trust in that," the photographer stated. "My biggest worry, quite honestly, is just getting there. Going on a commercial flight, which I haven't done since the pandemic started."
Fintech companies are taking notice of the rapid growth in esports, and Quicken Loans has partnered with 100 Thieves, a League of Legends expansion team. Quicken CMO Casey Hurbis said this venture opened the company's eyes to the endless possibilities of esports and its personalities.
The Twitter Esports Business Summit ran from Oct. 1-3, and it held its focus on the growing market of esports and how Twitter fits into the business. Rishi Chadha, head of gaming content partnerships at Twitter, said the company is focusing on the communities that foster players and fans, as well as publishers and developers of different platforms.
The team became the first in the NBA to introduce GIFs for the Facebook platform. Sandro Gasparro, director of social media for the Los Angeles Clippers, told Cheddar it's not just another way to promote engagement, but can also connect fans to players on a more personal level.
Ralf Reichert, CEO of ESL, sat down with Cheddar at this weekend's tournament at the Barclays Center and talked about the esports world and what he believes is needed for the enterprise to grow.
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Ron Darling, a former MLB starting pitcher and current TBS baseball analyst, said the easiest way to attract younger people to baseball is to get more kids playing it when they're kids. Darling said there are more children opting out of football due to concerns about head injuries, and those athletes should be primed to take up a different sport.
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18Birdies has seen success as a one-stop shop for golfers, both amateur and pro, gaining 1.3 million members since its launch. The app lets players book tee times, navigate a new course, and choose the right club. But CEO Eddy Lui says the main goal is to create a community ー a social network ー of golfers.
The blockchain has made its way into a slew of industries. Next at bat ー the sports world. The Los Angeles Dodgers are moving away from traditional promotions and have begun using crypto tokens to give away digital bobbleheads to fans. Ralph Esquibel, VP of information technology for the team, said this is the first giveaway of its kind and could lead to more experiments with cryptocurrencies.
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