Just weeks away from tipoff, it isn't just fans who are ecstatic about the return of NBA action; league personnel, Hall of Famers, and current players are all anticipating the rebooted season, according to veteran NBA photographer, Andrew D. Bernstein.
"I'm itching to get back to work," he told Cheddar on Monday. "I haven't taken a picture since March 11th."
In partnership with the Los Angeles Times, Bernstein, a photographer covering the NBA for nearly 40 years, plans to document the return of the season amid the coronavirus pandemic with a spinoff of the Legends of Sport podcast titled, Legends of Sport: Restarting the Clock.
"It'll be a great kind of melding of today and yesterday," Bernstein noted. "We're going to have a mix of participants: coaches, NBA types, legends talking about their memories from years past."
With the coronavirus being the focal point of the return to gameplay, Bernstein is also tasked with detailing the reactions to sweeping calls for change as the NBA greenlights current players to make social justice statements.
"It's a huge story and it's vital that we cover that and the fact that the NBA provides this tremendous platform for players," he said.
As the league plans its return amid the surging number of coronavirus cases in Florida, Bernstein said his only major concern is actually making it to the "Bubble" in Orlando, the nickname for the resorts and Disney facilities that house players and staff and will host the actual games.
"The safety of the players and the participants, all of us staff, is of the utmost importance to the NBA, so I have complete and total trust in that," the photographer stated. "My biggest worry, quite honestly, is just getting there. Going on a commercial flight, which I haven't done since the pandemic started."
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
