Just weeks away from tipoff, it isn't just fans who are ecstatic about the return of NBA action; league personnel, Hall of Famers, and current players are all anticipating the rebooted season, according to veteran NBA photographer, Andrew D. Bernstein.
"I'm itching to get back to work," he told Cheddar on Monday. "I haven't taken a picture since March 11th."
In partnership with the Los Angeles Times, Bernstein, a photographer covering the NBA for nearly 40 years, plans to document the return of the season amid the coronavirus pandemic with a spinoff of the Legends of Sport podcast titled, Legends of Sport: Restarting the Clock.
"It'll be a great kind of melding of today and yesterday," Bernstein noted. "We're going to have a mix of participants: coaches, NBA types, legends talking about their memories from years past."
With the coronavirus being the focal point of the return to gameplay, Bernstein is also tasked with detailing the reactions to sweeping calls for change as the NBA greenlights current players to make social justice statements.
"It's a huge story and it's vital that we cover that and the fact that the NBA provides this tremendous platform for players," he said.
As the league plans its return amid the surging number of coronavirus cases in Florida, Bernstein said his only major concern is actually making it to the "Bubble" in Orlando, the nickname for the resorts and Disney facilities that house players and staff and will host the actual games.
"The safety of the players and the participants, all of us staff, is of the utmost importance to the NBA, so I have complete and total trust in that," the photographer stated. "My biggest worry, quite honestly, is just getting there. Going on a commercial flight, which I haven't done since the pandemic started."
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Trufan, a new platform letting brands and influencers reward their most loyal fans on social media, has attracted the attention of big names in sports and entertainment, but CEO Swish Goswami told Cheddar he's taking a "very Canadian approach" by catering to mom-and-pop shops as well.
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The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
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The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
