Spotify reportedly filed for an IPO, Roku launches a streaming service, and more. Dana Wollman, Executive Editor at Engadget, joins Cheddar to discuss the latest headlines in tech.
According to reports, Spotify will list directly at the NYSE. Wollman says this is proof that the company needs money badly. She also talks about the steep competition within the music streaming industry right now with Apple Music, Spotify, YouTube, and Google all getting in the game.
Plus, Roku plans to debut its new streaming service at the Consumer Electronics Show on January 9th. Now the streaming company won't be physically manufacturing a device like Amazon or Google does, but it will be licensing the software to other companies. Roku was up 6% on Wednesday after the news was announced.
Long before beleaguered billionaire Elon Musk purchased Twitter in October, he had set his sights on Tesla, the electric automaker where he serves as CEO and from which he derives most of his wealth and fame.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
