A beer vendor walks through the stands during the seventh inning of a baseball game between the Arizona Diamondbacks and the Milwaukee Brewers Tuesday, April 11, 2023, in Phoenix. (AP Photo/Ross D. Franklin)
By David Brandt
Thanks to the pitch clock, the action is moving much faster at Major League Baseball games.
It also means a little less time for fans to enjoy a frosty adult beverage.
To combat that time crunch, at least four teams — the Arizona Diamondbacks, Texas Rangers, Minnesota Twins and Milwaukee Brewers — have extended alcohol sales through the eighth inning this season. Others, like the Miami Marlins and New York Mets, still have seventh-inning cutoffs, but haven't ruled out changes.
“Totally makes sense to me,” said Tom Lienhardt, who was sipping on a beer Tuesday night before the Brewers-Diamondbacks game at Chase Field. “Since the games are shorter, you’ve got to adjust.”
Teams historically have stopped selling alcohol after the seventh.
At least one team, the Baltimore Orioles, already sold alcohol through the eighth inning, or until 3 1/2 hours after first pitch, whichever came first.
MLB games have been considerably shorter this season, largely thanks to a series of rule changes, particularly the new pitch clock. Through the first 1 1/2 weeks of the season, the average game time was down 31 minutes, on track to be the sport’s lowest since 1984.
The minor leagues played with the pitch clock last season. At least one minor league general manager — Kevin Mahoney of the Class A Brooklyn Cyclones — said there was no dropoff in concession sales even with shorter games.
Still, some big league teams have felt the need to make adjustments.
The Rangers allowed some alcohol sales in the eighth inning last season, but have made that option more widely available in 2023. The team said the move to offer in-seat service to everyone — fans can order on their phones — was done partly in reaction to the pitch clock and the potential of shorter game times so fans would not have to miss extended action waiting in lines at concession stands.
Brewers President of business operations Rick Schlesinger confirmed to MLB.com that their team's move to extend alcohol sales through the eighth was an experiment.
“If it turns out that this is causing an issue or we feel that it might cause an issue, then we’ll revert to what we have done previously,” Schlesinger said.
MLB says it does not regulate when teams sell alcohol. Most franchises have used the seventh inning as a cutoff, at least partly to avoid overserving customers who could then get in their cars and drive home.
But in reality, most teams already had areas around the ballpark where fans could get alcohol after the seventh, even if the concession stands stopped serving. Many parks are connected to restaurants or have VIP areas where the booze still flows.
“If it cuts off sales in the seventh inning, the eighth inning or the ninth inning, that really doesn’t affect our stance because regardless, we just don’t want people to drink alcohol and then drive home from the game,” said Erin Payton, Regional Executive Director for Mothers Against Drunk Driving.
___
AP Baseball Writers Ronald Blum, Noah Trister and Stephen Hawkins, and AP Sports Writers Dave Campbell, Alanis Thames and Ryan Kryska contributed to this report.
After two incredibly close games, the Super Bowl matchup is set. On February 13th, at the SoFi stadium in Inglewood, California, the Los Angeles Rams will face off in their home stadium against the Cincinnati Bengals. After 54 Super Bowls where a home team never hosted the game on its field, it will now happen for the second year in a row, after Tom Brady and the Tampa Bay Bucs last year. Speaking of Brady, ESPN dropped a bombshell of a headline Saturday that Tom Brady was set to retire after 22 seasons and seven rings. To discuss all the latest NFL news, Anthony Tall, President of Miracle Sports Group, joins Cheddar News.
In January alone, the gaming sector has seen three major acquisitions. Yesterday, Sony added to the flurry of M&A activity in the gaming space, snatching up game developer 'Bungie' for $3.6 billion dollars. Renee Gittins, executive director at the International Gaming Developers Association, joins Cheddar News to discuss.
NFL legend Tom Brady says he is done playing football after 22 seasons. Cheddar News speaks with Trey Wingo, Chief NFL Analyst at Pro Football Network, about Brady announcing his retirement.
Greg Bishop, Senior Writer for Sports Illustrated, joins Cheddar News' Closing Bell, where he says Tom Brady's legacy is all about 'progress' and expects the future Hall of Famer to bolster his entrepreneurial ventures following his retirement.
Big Brothers Big Sisters of America has been a driving force for youth mentorship since 1904. The nonprofit organization is launching its annual Big Draft campaign this month in partnership with the NFL, and Artis Stevens, the first Black CEO of Big Brothers Big Sisters of America, joined Cheddar to discuss the push for adding more "Bigs" as mentors on his one-year anniversary leading the non-profit organization. "While the NFL is recruiting and drafting more players, they're also helping us to draft more mentors and, particularly, men all the way from across February to all the way to April of this year," Stevens explained.
On this episode of Cheddar Reveals, Jim Riordan, Director of the MBA Sport Management program at Florida Atlantic University, breaks down the successes, failures, and chaos of the first seven months of the Name, Image, Likeness policy in college athletics; Adi Kunalic, President of Opendorse, discusses the first-ever association-wide deal in college athletics between Opendorse and the NAIA, and how Opendorse is marketing and educating student-athletes to make the most of their NIL deal potential; Cheddar gets a look at Curiosity Stream's 'Predicting a Pro'.
Jim Riordan, Director of the MBA Sport Management program at Florida Atlantic University, joins Cheddar Reveals to break down the successes, failures, and chaos of the first seven months of the Name, Image, Likeness policy in college athletics.
Adi Kunalic, President of Opendorse, joins Cheddar Reveals to discuss the first-ever association-wide deal in college athletics between Opendorse and the NAIA, and how Opendorse is marketing and educating student-athletes to make the most of their NIL deal potential.
