Misfits Market, the "ugly" fruit and vegetable e-commerce company, announced that it has raised $85 million in a Series B financing round led by Valor Equity Partners, bringing the fast-growing startup's total raised to $101.5 million.
The company's message is taking off as more customers shift to online grocery shopping, and consumers look for more eco-friendly — and wallet-friendly — options. "In a nutshell, we rescue food that would otherwise go to waste in the food system," said founder and CEO Abhi Ramesh in an interview with Cheddar. "We deliver those items to consumers' doorsteps at a substantial discount from retail prices, generally 30-50 percent cheaper than the grocery store."
The company started off in 2018 by delivering subscription boxes of "ugly" produce — think misshapen vegetables and slightly bruised fruits. Since then, they've expanded their product offerings and look to continue that expansion with this new influx of capital. The company now "rescues" food items like coffee, chocolate, herbs, lentils, spices, sauces, and grains. These items might not be ugly in the traditional sense, but if they cannot be sold through traditional channels, Misfits buys them at a discount.
For example, Ramesh talked about an olive oil company that they had worked with. The manufacturer had printed the labels on the olive oil bottles backward. Misfits Markets customers were able to score these bottles at a discounted price, but not a discounted taste.
Misfits said it has seen a huge spike in its customer base amid the coronavirus pandemic. In the first quarter of 2020, the number of subscribers almost tripled. The company scaled its warehouses and pack centers to meet the demand and hired an additional 400 people in their New Jersey headquarters.
Most members of the Federal Reserve’s interest-rate setting committee supported further reductions to its key interest rate this year, minutes from last month’s meeting showed.
Sinead O’Sullivan breaks down Taylor Swift’s genius marketing for The Life of a Showgirl, which just set the record for most albums sold in a single week.
Markets are emerging from a turbulent Q3. Horizon’s Mike Dickson shares insights on interest rates, small caps, and where investors should look in Q4 and beyond
Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.
Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.
