*By Alisha Haridasani* The eternal rivalry between Microsoft and Apple may actually be over, said Microsoft’s chief marketing officer Chris Capossela. “We’ve moved away from that competitive focus that I think we’ve had in the past,” said Capossela. “We need to bring our products on the platforms that our customers are using. So Office on the iPad or iPhone, Minecraft on every platform, that’s just a natural thing for us to do.” In an interview Wednesday with Cheddar, Capossela said the traditional tech rivalries don't make much sense any more, and he cited the example of another competitor, Google, which uses Microsoft’s VS code developer tool. “The high tech industry is full of these paradoxes,” he said. Steve Jobs, Apple's co-founder, and Microsoft's longtime leader Bill Gates had a love-hate relationship for years during which they sometimes helped each other while also trying to outdo the other. In 1994, Apple sued Microsoft for copyright infringement, putting the two companies at loggerheads. Three years later, Gates stepped in to help save Apple from the brink of bankruptcy. Caposella said that Microsoft's current CEO, Satya Nadella, has presided over a cultural shift that reflects a more self-aware approach, focusing on what Microsoft does for "our own fans," not obsessively trying to best Apple or others by competing for the same users. The company differentiates itself from competitors by marketing itself as the company for professionals. “Millennials tell us that when they think of ‘adulting,’ they think of Microsoft and we love that,” said Capossela. The approach has helped Miscrosoft grow after years of stagnation, he said. Microsoft was scheduled to release its earnings report on Thursday, and Wall Street was expecting continued revenue growth driven mostly by software, including Office 365 and Azure. For full interview, [click here](https://cheddar.com/videos/marketing-microsoft).

Share:
More In Technology
What to know about the Amazon cloud outage
An internet outage on Monday morning highlights the reliance on Amazon's cloud services. This incident reveals vulnerabilities in the concentrated system. Cloud computing allows companies to rent Amazon's infrastructure instead of building their own. Amazon leads the market, followed by Google and Microsoft. The outage originated in Northern Virginia, the biggest and oldest cloud hub in the U.S. This region handles significantly more data than other hubs. Despite the idea of spreading workloads, many rely on this single hub. The demand for computing power, especially for AI, is driving a construction boom for data centers.
Sex is a big market for the AI industry. ChatGPT won’t be the first to try to profit from it
OpenAI has announced that ChatGPT will soon engage in "erotica for verified adults." CEO Sam Altman says the company aims to allow more user freedom for adults while setting limits for teens. OpenAI isn't the first to explore sexualized AI, but previous attempts have faced legal and societal challenges. Altman believes OpenAI isn't the "moral police" and wants to differentiate content similar to how Hollywood differentiates R-rated movies. This move could help OpenAI, which is losing money, turn a profit. However, experts express concerns about the impact on real-world relationships and the potential for misuse.
Tech leader who navigated the internet’s 90s crash weighs in on AI
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
Load More