Toymaker MGA Entertainment is not just focused on the biggest gift-buying holiday of the year but has its eyes set on a longer-term goal: sustainability in the toy manufacturing industry.
The company is currently using recycled materials to produce new products and is even encouraging customers to think green.
"We hit a lot of snags. People don't like to change. Factories don't like to change, but if there is a will, there is a way to do it. So far we have been successful," Isaac Larian, CEO and founder of MGA Entertainment, told Cheddar.
Last year, the company partnered with New Jersey-based recycling company, Terracycle, to make recycling its L.O.L Surprise! products and the packaging easier for customers.
"Just last month alone, over 25,000 toys were recycled, which is great," Larian said.
Those recycled toys are currently being used to make Little Tikes' Go Green line of toys. So far, the company has used more than 4 million pounds of recycled materials to create new products.
While MGA keeps sustainability in mind when creating new products, according to Larian, it isn't impacting the company's ability to deliver and keep kids satisfied.
"I've been in [the] toy business for 42 years. I see children today much more aware of sustainability and climate change than ever before, so that is great news for the future of this planet," he noted.
While sustainability may increase MGA's overhead, Larian said efforts to protect the environment are worth the price tag.
Orangetheory Brand President Lauren Cody on the fitness industry's shift from chasing aesthetics to prioritizing longevity and measurable health and wellness.
Peachtree Group CEO Greg Friedman breaks down the Fed's rate decision and the Senate's housing affordability bill and what it means for commercial real estate.
Nodi is giving kids a safe way to stay connected before they're ready for a smartphone. CEO Pascal Leonard Blum breaks down how the device works for families.
From coast to coast, gas prices are telling different stories. AAA's Aixa Diaz explains what's behind the numbers and what it means for American drivers.
AutoStore’s CPO Parth Joshi explains its new AI software layer designed to optimize warehouse robots in real time and unlock smarter, more efficient fulfillment
ROC CEO B. Scott Swann joins us live from the NYSE to discuss the company's IPO and how VisionAI is transforming facial recognition for defense and security.
