Just in time for the passage of President Joe Biden's infrastructure bill, German luxury carmaker Mercedes-Benz took a plunge into the U.S. electric vehicle market.
"The EQS is definitely a game-changer for us. It's really a turning point for the brand in the United States. It is our first dedicated electric model that we bring here into the market," said Heiko Schmidt, Mercedes-Benz Dept. Manager of EQ Brand Management.
The EQS resembles Mercedes-Benz's top-of-the-line S-class. The EQS 580 starts at $119,110. Its EPA range is 340 miles, meaning it can travel that far on a single charge. With a 516 horsepower engine, it can accelerate 0 to 60 miles per hour in 4.1 seconds.
The EQS 450+ is less expensive and slightly slower. It starts at about $102,000 and accelerates to 60 miles per hour in 5.9 seconds. Its EPA range is 350 miles.
The EQS faces stiff competition from existing electric vehicles in the market, some of which have longer ranges or higher horsepower. But Schmidt said the EQS is "the best package."
"It is the vehicle that offers the luxury, the quality, the safety, and the performance that our customers expect and certainly [for the] customers that are willing to come new into the brand," he said.
The Biden administration has an ambitious vision for electric vehicles. The Infrastructure Investment and Jobs Act allocates $7.5 billion toward electric vehicle charging infrastructure.
"We're going to put IBEW members and other union members to work installing a national network of charging stations along our roads and highways in our communities — over 500,000," Biden said during a media appearance on a tour of the GM plant in Detroit.
Biden also announced a goal in August that half of the vehicles sold in the U.S. by 2030 will be electric.
Although Schmidt would not comment on the feasibility of the president's goals, he did say Mercedes-Benz is up to the challenge.
"We have the product offering, we have the dealer network and the partnerships to cope with these numbers. And of course, we appreciate the tailwind that we're seeing there from an infrastructure side," Schmidt said.
Updated on December 6, 2021, at 4:43 p.m. ET with a correction adding hyphens to "Mercedes-Benz."
Sinead O’Sullivan breaks down Taylor Swift’s genius marketing for The Life of a Showgirl, which just set the record for most albums sold in a single week.
Markets are emerging from a turbulent Q3. Horizon’s Mike Dickson shares insights on interest rates, small caps, and where investors should look in Q4 and beyond
Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.
Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.
Tesla reported a surprise increase in sales in the third quarter as the electric car maker likely benefited from a rush by consumers to take advantage of a $7,500 credit before it expired on Sept. 30. The company reported Thursday that sales in the three months through September rose 7% compared to the same period a year ago. The gain follows two quarters of steep declines as people turned off by CEO Elon Musk’s foray into right-wing politics avoided buying his company’s cars and even protested at some dealerships. Sales rose to 497,099 vehicles, compared with 462,890 in the same period last year.