Martha Stewart is bringing her brand cache to cannabis. The lifestyle empress is partnering with Canopy Growth ($CGC), the Canadian pot grower and distributor, to help develop CBD and hemp-infused products for humans and animals, the company announced in a statement.
The partnership marks another step in the mainstreaming of marijuana, which is now legal for recreational use in Canada, where Canopy is based, and in a handful of U.S. states. CBD, the non-psychoactive cannabanoid, got a boost in the U.S. when President Trump signed the Farm Bill, legalizing hemp.
Stewart said in a statement that she is "delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living."
Canopy said Stewart will first work on a line of CBD-infused products for pets. The company is currently in clinical trials on cannabis compounds meant to treat anxiety in animals.
Stewart will be in good company. Canopy, through a subsidiary, already has a partnership with Snoop Dogg who co-hosts a cooking show with Stewart on VH1.
By lending her name to Canopy's brand, Stewart is helping to further legitimize a red-hot industry that still faces hurdles in widespread acceptance in the U.S.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” Canopy CEO Bruce Linton said in a statement.
Marijuana remains a schedule 1 drug at the federal level, though legalization at the state level continues to spread. Public sentiment has also changed: six in 10 Americans now say pot should be legalized for recreational use, according to Pew.
The Biden administration has enacted a new labor rule that aims to prevent the misclassification of workers as independent contractors. The labor department rule going into effect Tuesday replaces a scrapped Trump-era standard that lowered the bar for classifying employees as contractors
The KC-46 was to be the ideal candidate for a fixed-price development program. Instead, it has cost Boeing billions, and made industry wary of such deals.
Dave Long, CEO and Co-Founder of Orangetheory Fitness joins Cheddar to chat trends in the industry for 2024. He updates us on the company's plans to expand and what the state of the economy has meant for business.
One of the world's largest renewable energy developers will be getting hundreds of wind turbines from General Electric spinoff GE Vernova as part of a record equipment order and long-term service deal.
A moon landing attempt by a private US company appears doomed because of a fuel leak on the newly launched spacecraft. Astrobotic Technology managed to orient the lander toward the sun Monday so its solar panel could capture sunlight and charge its onboard battery.
Treasury Secretary Janet Yellen has announced that 100,000 businesses have signed up for a new database that collects ownership information intended to help unmask shell company owners. Yellen says the database will send the message that “the United States is not a haven for dirty money.”
A new version of the federal student aid application known as the FAFSA is available for the 2024-2025 school year, but only on a limited basis as the U.S. Department of Education works on a redesign meant to make it easier to apply.
A steep budget deficit caused by plummeting tax revenues and escalating school voucher costs will be in focus Monday as Democratic Gov. Katie Hobbs and the Republican-controlled Arizona Legislature return for a new session at the state Capitol.
The first U.S. lunar lander in more than 50 years is on its way to the moon. The private lander from Astrobotic Technology blasted off Monday from Cape Canaveral, Florida, catching a ride on United Launch Alliance's brand new rocket Vulcan.
