Love at First Click: 'The Entire Internet Is a Dating Site'
*By Michael Teich*
Instagram and Spotify are replacing traditional dating apps for a new generation of singles who are looking to connect with people over shared experiences, not some formulaic estimation of compatibility, said MarketWatch's Emma Court.
Dating apps are as popular as ever, with nearly 26 million singles looking for their soul mates online last year, according to eMarketer. That number is expected to climb to more than 36 million by 2022. Those looking for love are finding it in all corners of the internet, not just apps dedicated to dating, such as Tinder and Bumble.
Internet users want to “meet people through other means, especially connecting through mutual friends and mutual interests,” said Court.
Social media apps and services where people can easily find others who share their interests in music or travel are providing people with more natural ways to connect than sites dedicated exclusively to matchmaking.
This behavior could help Facebook when it eventually launches its announced dating tool, Court said. The social media company announced earlier this month that it would recommend potential matches to its users based on information such as dating preferences and similar interests.
For the full interview, [click here](https://cheddar.com/videos/love-at-first-click-the-rise-of-online-dating).
Amanda Chu of POLITICO reveals how lawmakers are betting millions on pharma stocks even as Trump threatens tariffs and demands steep drug price cuts. Watch!
Hayley Berg, Hopper’s lead economist, previews soaring summer 2025 travel: record international flights, cheaper fares for Europe & Asia, plus booking hacks.
NerdWallet Senior Economist Liz Renter shares what she's tracking in economic data, with a focus on U.S. household debt and rising credit card balances. Watch!
At some 940-pages, the legislation is a sprawling collection of tax breaks, spending cuts and other Republican priorities, including new money for national defense and deportations.
Chris Versace, CIO at Tematica Research, joins to discuss earnings season trends, Flash PMI signals, Walmart’s strategy updates, and Nike’s evolving outlook.
Andrew Nusca, Editorial Director at Fortune, dives into WhatsApp’s first-ever ads rollout —and how Meta’s ad push intensifies its showdown with OpenAI.
