*By Michael Teich* A logistics process mirroring the one mastered by Amazon will remove a lot of the deep friction embedded in the cannabis industry, said Wayv CEO and founder Keith McCarty, who is creating a delivery platform for weed businesses. "The business model is, essentially, very similar to fulfillment for Amazon," McCarty told Cheddar of his company. Before starting Wayv, McCarty co-founded Eaze, a legal cannabis delivery platform for consumers. Wayv, however, is focused on facilitating business-to-business transactions between retailers and brands. "Retailers or brands can sign up for the solution. We integrate with the state database that ensures they are compliant ー that they're licensed holders," McCarty said. "Once you're at that point, retailers can simply browse a marketplace of different products, just like with Amazon ($AMZN), very easily click, select those products." As of now, the service is only available in California, but technology will allow Wayv to easily enter new markets, McCarty said. "It becomes a flipping of the switch to expand into some of these others states or countries as legalization continues to proliferate across all these different geographies," he added. The Los Angeles-based company raised $5 million in a funding round earlier this week led by Craft Ventures. For full interview [click here](https://cheddar.com/videos/cannabis-entrepreneur-wants-to-build-the-amazon-of-weed).
