For many, playing with Lego bricks was just a fun childhood hobby. But for some, it became a way of life. And an even luckier few were able to gain TV fame doing what they love.
Amy Corbett, senior design manager at The LEGO Group, has become one of the faces of Fox’s new reality competition show Lego Masters.
Each week teams face off in complex challenges that test their building abilities. Winners head home with more than just bragging rights -- they can win cash prizes, the Lego trophy and the grand title of Lego Masters.
“I think with every week we have a different challenge. We want to push our builders to the limit to see who really is the best,” Corbett told Cheddar.
LEGO Group was founded in 1932 and has managed to stay relevant in a technology-savvy toy world. Corbett says one reason is because the company is constantly trying to take a fresh look at how people are playing. “We always try to re-invent. Look what’s happening in the world, what kids are interested in, and re-invent the play experience around the bricks. That keeps it fresh.”
The company does offer some product lines with augmented realities that combine physical and digital play, however the design manager says there is still a need for non-technology based toys. “We also see that the more technology there is, the more parents want their kids to step away from technology and have less screen time,” she said.
Corbett, who played with LEGOs as a kid with her brother, says the company’s new products connect with her more. “Definitely some of the products we have now, I feel like resonate with me much more and I would have loved to have them as a child.”
The basic concept is timeless, though, she said.
“The thing that makes it really magic is that they all fit together and we can almost re-imagine it in the way we put the bricks together,” Corbett said.
The Rev. Al Sharpton is set to lead a protest march on Wall Street to urge corporate America to resist the Trump administration’s campaign to roll back diversity, equity and inclusion initiatives. The New York civil rights leader will join clergy, labor and community leaders Thursday in a demonstration through Manhattan’s Financial District that’s timed with the anniversary of the Civil Rights-era March on Washington in 1963. Sharpton called DEI the “civil rights fight of our generation." He and other Black leaders have called for boycotting American retailers that scaled backed policies and programs aimed at bolstering diversity and reducing discrimination in their ranks.
President Donald Trump's administration last month awarded a $1.2 billion contract to build and operate what's expected to become the nation’s largest immigration detention complex to a tiny Virginia firm with no experience running correction facilities.
Chipmaker Nvidia is poised to release a quarterly report that could provide a better sense of whether the stock market has been riding an overhyped artificial intelligence bubble or is being propelled by a technological boom that’s still gathering momentum.
Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.
Low-value imports are losing their duty-free status in the U.S. this week as part of President Donald Trump's agenda for making the nation less dependent on foreign goods. A widely used customs exemption for international shipments worth $800 or less is set to end starting on Friday. Trump already ended the “de minimis” rule for inexpensive items sent from China and Hong Kong, but having to pay import taxes on small parcels from everywhere else likely will be a big change for some small businesses and online shoppers. Purchases that previously entered the U.S. without needing to clear customs will be subject to the origin country’s tariff rate, which can range from 10% to 50%.
Southwest Airlines will soon require plus-size travelers to pay for an extra seat in advance if they can't fit within the armrests of one seat. This change is part of several updates the airline is making. The new rule starts on Jan. 27, the same day Southwest begins assigning seats. Currently, plus-size passengers can pay for an extra seat in advance and later get a refund, or request a free extra seat at the airport. Under the new policy, refunds are still possible but not guaranteed. Southwest said in a statement it is updating policies to prepare for assigned seating next year.
Cracker Barrel is sticking with its new logo. For now. But the chain is also apologizing to fans who were angered when the change was announced last week.
Elon Musk on Monday targeted Apple and OpenAI in an antitrust lawsuit alleging that the iPhone maker and the ChatGPT maker are teaming up to thwart competition in artificial intelligence.
