It's Kylie Jenner vs Rihanna in a battle of the makeup brands. Kylie Cosmetics reportedly generated a whopping $420 million in sales within its first 18 months. But when Rihanna's Fenty Beauty line launched in September, with 40 shades of foundation, consumers applauded Ri-Ri's efforts at diversity. Now, Jenner is launching 30 shades of foundation, and some fans are calling her out for copying. Allison Collins, Beauty Financial Editor at Women's Wear Daily, joins us to discuss. Collins breaks down the main differences between the two brands' marketing plans. She also explains how more diversity in the industry--no matter where it comes from--is always good for the consumer.

Share:
More In Business
DeSantis Attorneys Ask Federal Judge to Dismiss Disney's Free Speech Lawsuit
Attorneys for Gov. Ron DeSantis are asking a federal judge on Tuesday to dismiss a free speech lawsuit filed by Disney after the Florida governor took over Walt Disney World's governing district in retaliation for the company opposing a state law that banned classroom lessons on sexual orientation and gender identity in early grades.
Load More