It's Kylie Jenner vs Rihanna in a battle of the makeup brands. Kylie Cosmetics reportedly generated a whopping $420 million in sales within its first 18 months. But when Rihanna's Fenty Beauty line launched in September, with 40 shades of foundation, consumers applauded Ri-Ri's efforts at diversity. Now, Jenner is launching 30 shades of foundation, and some fans are calling her out for copying. Allison Collins, Beauty Financial Editor at Women's Wear Daily, joins us to discuss. Collins breaks down the main differences between the two brands' marketing plans. She also explains how more diversity in the industry--no matter where it comes from--is always good for the consumer.

Share:
More In Business
Macy's Rejects $5.8B Takeover Bid From Investors
Macy’s is rejecting a $5.8 billion takeover offer from investment firms Arkhouse Management and Brigade Capital Management, saying they didn’t provide a viable financing plan. The firms offered $21 per share for the stock they don’t already own.
Tech Stocks Still on the Rise
Pete Najarian, co-owner of Market Rebellion, shares what sectors he's watching as the S&P 500 and Dow notch historic highs.
Ford Cuts Production of F-150 Lightning Electric Truck
Ford says it’s reducing production of the F-150 Lightning electric pickup vehicle as it adjusts to weaker-than-expected electric vehicle sales growth. The automaker said about 1,400 workers will be impacted by the move.
Load More