How Kidbox is Redefining the Retail Experience for Kids
Children's clothing is known for having a short shelf life. But Kidbox, a sort of "Stitch Fix for Kids", says it's got a solution.
CEO Miki Berardelli says her company allows parents to purchase up to 5 boxes a year, curating each delivery for the appropriate season or occasion.
Berardelli says that not only does the company cater to the specific needs of kids, but buying a Kidbox also serves as a good cause. The company donates outfits for children in need with every purchase made.
Berardelli, who's also the chief marketing officer at the National Retail Federation and was previously the CMO of Tory Burch, discussed the state of retail and the consumer's transition from in-person to online shopping.
While she believes brick-and-mortar retail stores will always be important, stores need to focus on making shopping more experiential in order to lure in customers.
Kidbox provides that new experience, Berardelli says. The company uses "every front door of every household as the new face of retail."
Seth Schachner, Managing Director at Strat Americas, talks Disney's taking control of Hulu, Warner Bros. and Discovery's split and how if affects the viewers.
The Tony Awards on Sunday lured 4.85 million viewers to CBS, its largest broadcast audience in six years. CBS says Monday that Nielsen data shows the telecast — hosted by “Wicked” star Cynthia Erivo — scored a 38% increase over last year’s 3.53 million viewers. That’s the largest audience for the Tonys since 2019, when the telecast that year nabbed 5.4 million viewers and “Hadestown” was crowned best new musical. The latest version also had to compete with the second game of the NBA Finals, between the Thunder and Pacers,
After stumbling out of the starting gate in Big Tech’s pivotal race to capitalize on artificial intelligence, Apple tried to regain its footing Monday during a developers conference that focused mostly on incremental advances and cosmetic changes in its technology.
Six weeks before UnitedHealthcare CEO Brian Thompson was gunned down outside a Manhattan hotel last December, Luigi Mangione mused about rebelling against “the deadly, greed fueled health insurance cartel” and expressed that killing the executive “conveys a greedy bastard that had it coming."
Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining forces to revive the Reebok brand they helped make iconic.
