Children's clothing is known for having a short shelf life. But Kidbox, a sort of "Stitch Fix for Kids", says it's got a solution. CEO Miki Berardelli says her company allows parents to purchase up to 5 boxes a year, curating each delivery for the appropriate season or occasion. Berardelli says that not only does the company cater to the specific needs of kids, but buying a Kidbox also serves as a good cause. The company donates outfits for children in need with every purchase made. Berardelli, who's also the chief marketing officer at the National Retail Federation and was previously the CMO of Tory Burch, discussed the state of retail and the consumer's transition from in-person to online shopping. While she believes brick-and-mortar retail stores will always be important, stores need to focus on making shopping more experiential in order to lure in customers. Kidbox provides that new experience, Berardelli says. The company uses "every front door of every household as the new face of retail."

Share:
More In Business
Trump Highlights Partnership Investing $500 Billion in AI
President Donald Trump is talking up a joint venture investing up to $500 billion for infrastructure tied to artificial intelligence by a new partnership formed by OpenAI, Oracle and SoftBank. The new entity, Stargate, will start building out data centers and the electricity generation needed for the further development of the fast-evolving AI in Texas, according to the White House. The initial investment is expected to be $100 billion and could reach five times that sum. While Trump has seized on similar announcements to show that his presidency is boosting the economy, there were already expectations of a massive buildout of data centers and electricity plants needed for the development of AI.
Cybersecurity is Entering a New Era
Jim Guinn, EY Americas Cybersecurity Leader, shares how companies must stay vigilant and navigate the evolving regulatory landscape. *Sponsored by EY
Load More