Jamal Edwards Turned Grime Hip-Hop into a Multi-Million Dollar Business

Jamal Edwards, Founder of SBTV, discusses how he turned a love for making grime hip-hop videos into a multi-million dollar entertainment company. Edwards began filming artists on the streets of London when he was a 16-year-old working in retail. SBTV has over half a billion views, and he has worked with Richard Branson, Nicki Minaj, Ed Sheeran, and more. He goes through his process in detail and talks about how his unique shooting and online publishing style has made his videos so popular. He discusses the importance of sharing on social media and taking lyrics from songs to create eye-catching text on screen.

More In Business

Ryan Serhant is Coming Back to a TV Near You... and He's Bringing his New AI Platform With Him!

Ryan Serhant, Founder and CEO of SERHANT, discusses the current Real Estate Market, the launch of S.MPLE by SERHANT, Season 2 of Owning Manhattan and more.

Cameo CEO: "We Don't Make Pop Culture, We Reflect it"

CEO and Co-founder of Cameo, Steven Galanis discusses how the app works, the changing definition of “fame”, the launch of CameoX and more.

Understanding the So-Called 'Culture Jacking' of the Wicked Film Marketing Campaign

Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.

2025 Travel Trends: "Awayborhoods", Longer Stays and Shorter Flights

Brigit Zimmerman, Chief Commercial Officer at Priceline breaks down what travelers can expect this holiday season, predictions for 2025 and best ways to save.

Big Business This Week: Gobble Gobble Gobbledygook

Was your Thanksgiving dinner cheaper this year? Sources say it should have been! Plus, taxing crypto, Moana gets a sequel, and the french-fry cartel.

Electric Cars Need Recharge as Range Limits, Cost Leave Some Skeptical

While sales of electric vehicles surge in China, the spread of more environmentally friendly vehicles is stumbling in the United States and Europe.

Biden to Loan $6.6 Billion to EV Maker Rivian to Build Paused Factory

President Joe Biden’s administration will loan $6.6 billion to electric vehicle maker Rivian Automotive to build a Georgia factory.

US Consumer Confidence Ticks Higher on Better Outlook for Hiring

Americans’ outlook on the economy improved modestly in November, lifted by expectations for lower inflation and more hiring.

Musk and Trump: How Will The Most Powerful Friendship in the World Affect US Spending?

Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.

Elf On The Shelf Co-Creator is Ready for Scout Elf Return Week - Are You?

Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!

Load More