Moe's Southwest Grill is hitting the road with its Tour de Burrito truck. It's rolling through four cities and aims to open its kitchen doors to fans and showcase the menu. Bruce Schroder, President of Moe's joins Cheddar to discuss why, after being open for 17 years and franchising over 700 restaurants, this Tour de Burrito truck is vital to its customers. He talks about the fresh ingredients at Moe's, which serves 41,000 pounds of salsa with 60,000 pounds of freshly fried tortilla chips. The fast-casual restaurant has tried to innovate with its rewards-tracking app, Schroder talks about how important it is to capture the millennial consumer.
Plus, Moe's is a privately held company. Is now the time to go public? Schroder explains that as a private company its goals can be focused on the right priorities for its consumers.
Moe's has poked some fun at Chipotle's Queso reviews. Schroder says the conversation around Chipotle's not-so-great dip has actually helped sales because it's brought awareness to the dip!
It might feel like the artificial intelligence train has left the station, but there are still opportunities to get in before the boom gets even bigger.
Nevada’s Supreme Court upheld the state’s ban on ghost guns Thursday, overturning a lower court’s ruling that had sided with a gun manufacturer’s argument the 2021 law regulating firearm parts with no serial numbers was unconstitutionally vague.
