From another season with NBA King LeBron James to the return of gymnastics royalty, here's what's happening in entertainment.
The King's Return
The 2023 ESPY Awards went down in Los Angeles last night and, as expected, it was a star-studded affair that paid tribute to the U.S. Women's National Soccer Team, honored Damar Hamlin and the Buffalo Bills medical crew that saved his life, and included a major announcement from LeBron James.
After receiving the award for Best Record-Breaking Performance, honoring the NBA star's rise to all-time leading scorer, he confirmed that he will be returning to the floor for his 21st season.
"I love this game. I love the game of basketball," he said. "I don't care how many more points I score or what I can or cannot do on the floor. The real question for me is 'Can I play without cheating this game?' The day I can't give the game everything on the floor is the day I'll be done. Lucky for you guys, that day is not today."
James confirmed that he has "a lot left" in the tank so we should expect to see him playing for years to come.
[youtube]https://www.youtube.com/watch?v=YonmfL9GvOw[youtube]
Sha'Carri Has a Question
Fresh off of her first U.S national title win in the 100 meter final last weekend, Sha'Carri Richardson questioned why she was not invited to this year's ESPY Awards.
"The ESPYS invited me when my life was in shambles as if I was a charity case. The disrespect that track & field receives in the USA alone is nasty. Half of the athletes there now could not do what we do on our WORST day," she said in a tweet.
Richardson was referring to her 2021 season, when she won the 100 meter final to advance to the Tokyo Olympics, but was later disqualified after testing positive for marijuana. In recent weeks, she has been campaigning for track and field sprinters to unionize to address low pay and called for a meeting of athletes ahead of the national competition. It is likely she sought to use the ESPYs platform to bring even more attention to her cause – particularly as she continues to dominate in the sport.
[twitter]https://twitter.com/itskerrii/status/1679293054295867393[twitter]
Team USA Gymnastics Paris 2024
Olympic gold medal gymnast Gabby Douglas has announced she's ready to get back into competition.
Douglas' last competition was the 2016 Olympics in Rio de Janeiro. After that, she announced she was stepping back to focus on her mental health. In 2017 the world learned about the abuse many top gymnasts, including Douglas, suffered while in the care of USA Gymnastics team doctor Larry Nassar.
Former teammates Simone Biles and Suni Lee have also indicated they want to compete in Paris, so a reunion of heavy-hitters could be on the horizon.
[instagram]https://www.instagram.com/p/Cuo-xwfLpV2/?img_index=1[instagram]
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
