How Uber and Pinterest Investor Scott Belsky Finds Opportunity

Cheddar investor and entrepreneur Scott Belsky joined Cheddar at Cornell's Entrepreneurship Summit, and talked about how entrepreneurship has changed over the past decade. Belsky said that design is now a competitive advantage, whereas ten years ago it was something you would outsource. He also said that starting and testing a company is easier than ever. The only drawback being a company's ability to scale, something he attributes to the mastering different social media platforms. Belsky is invested in companies such as Uber, Pinterest, and Warby Parker. When looking for a company to invest in, he looks at its technology, how it might make new careers in the future, and for a concept that plays into the creative industry. He also looks at the team running the company. The team must be design-centric, take initiative, and listen.

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