With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out. Cheddar News' Michelle Castillo spoke to a few people who've had viral success and asked them to share their strategy.
Designed Peter Som joined Cheddar News to discuss why he decided to move from a fashion career to creating culinary spectacles. "Growing up and being in the kitchen with my grandmother and my mom really formed everything," he said.
